Social Media Manager

2 weeks ago

Toronto, Canada William F White International Inc Full time

**Responsibilities**
- Working with the Digital Marketing lead, build our social media roadmap, including developing and implementing data-driven annual social media plans and related strategies to support key business objectives, build our brand profile, and create an engaged community.
- Oversee and manage all social media channels and campaigns (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.) to ensure brand consistency, fit with business/objective, and maximum effectiveness
- Drive WFW's social media advocacy efforts in partnership with a wide range of executives and stakeholders from all across WFW, focusing on growing these programs in conjunction with the various lines of business (LOB).
- Participate in the development and optimization of training programs and materials for Leadership teams and Sales
- Lead the content development, aggregation, and curation process to build a library of evergreen and seasonal content for use across multiple channels
- Build strong relationships with Leadership, Management, and Sales as well as employees from all across the business.
- Managing various aspects of our relationships with vendors and suppliers where applicable.
- Establish and/or optimizing appropriate processes to ensure the success of our social media strategy.
- Measure the performance of social media content and user engagement and providing ongoing recommendations for optimization.
- Develop and issuing performance reports on a timely basis tailored to marketing’s and the business's specific needs.
- Develop and manage bi-weekly and monthly social media calanders, including the review and approval process with key stakeholders, to ensure appropriate input and sign-off.
- Ensuring that reports and other important records are stored and organized within the appropriate knowledge and information repositories, including OneDrive, Sharepoint, Smartsheets, etc.
- Actively monitor our current social media channels in relation to direct messages, comments and mentions.
- Monitor competitor accounts and provide creative client growth ideas.
- Other responsibilities as required.

**We Support our Team before anything else - Join us, you will be able to**
- Enjoy competitive wages and a comprehensive benefits program
- Prescription, paid sick day & vacation, vision coverage, short
- & long-term disability coverage
- Group RRSP plan, company-wide profit-sharing program
- Tuition & Fitness reimbursement; Boots Allowance program
- Develop new skills for a career track in equipment rental industry
- We promote from within; you can explore your career to level up and get prepared for various roles
- Work with incredible team of people in a safety-driven culture
- Social committee with various events; We act with integrity and follow through on our commitments with high level of engagement
- We strive to build safe, healthy, inclusive, and sustainable communities

**The physical demands of this role **require bending, squatting, crouching, reaching, lifting 50 pounds or more, and working indoors/outdoors when required by the job. The above description is not a complete listing of all miscellaneous, incidental or similar duties which may be required from day to day. Reasonable accommodation may be made to comply with applicable laws.

WFW requires applicants to undergo a background verification process prior to commencing employment with the company. Employment with WFW is contingent on the satisfactory completion of a pre-employment background check.

WFW is an equal opportunity employer — women, people with disabilities, Aboriginal peoples, and visible minorities are welcome to apply.

***

Job Requirements:
***
- 4-5 years of overall experience in social media, marketing, or corporate communications (client or agency side) with a minimum of two years' worth of social media management experience.
- Strong creative content writing and editing skills.
- Excellent understanding of social media and the digital landscape (Twitter, Facebook, LinkedIn, YouTube, TikTok and Instagram) and online user experience.
- Self-starter with a collaborative spirit and a passion for an ever-changing social media environment.
- Proven experience helping develop and grow a highly engaged social media community
- Experience supporting digital market initiatives for a B2B sales and marketing driven organization -or with clients if agency side -using digital marketing best practices is preferred.
- Direct experience working with senior leadership and management teams across multiple lines of business.
- Excellent knowledge of social media and best practices.
- Experience working with external agencies on paid social campaigns preferred.
- Exceptional critical thinking, analytical and project management skills.
- Smart, strategic, solutions-focused with excellent judgement; a collaborative and resourceful problem-solver with a client service/stakeholder engagement mentality. Comfortable asking "why not" as well as "why" with a focu

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