Product, Pricing

2 weeks ago

Vancouver, Canada COBS Bread Full time

We are looking for a data savvy, passionate, and driven **Product, Pricing & Campaign Analyst **to join our COBS Bread team

Reporting to the Director of Marketing, your main responsibilities will be providing data, analytics and actionable insights across product categories and campaigns to support informed decision-making for the Marketing team and relevant stakeholders.

Responsibilities include:
**Campaign Analytics**
- Create forecast models and define targets to support overall business objectives utilizing company and market data.
- Analyze and interpret data to identify key product & sales and share with relevant stakeholders to support informed decision-making across Marketing and broader business.
- Monitor and analyze approach to category and campaign management to maximize program results and customer experience.
- Provide insights around product movement, identifying trends and areas for improvement/optimization.
- Develop forecasting of annual campaign calendar, pricing matrix and range optimization for the marketing team.
- Assess impact, understanding drivers, growth opportunities, and actionable insights using data.
- Gather data insights on Campaigns to develop forecasts and provide advice.
- Create Post Campaign Analysis reporting to measure campaign success.
- Liaise with the Customer Insights Analyst on campaign channel metrics and include in relevant reports.

**Product & Category Analysis, Insights, and Strategy (Pricing & Product Range review)**
- Conduct deep dive analysis on trends, best seller and basket analysis.
- Tracking and analyzing existing campaign and new product performance.
- Developing range optimization plans across bakery sales bands, to ensure bakery ranges are efficient.
- Propose range and pricing strategies, identifying any risks and opportunities. Eg. product cannibalizations.
- Providing ad hoc analysis and reporting as needed.

**Financial Analysis and Tracking
- Analyze and forecast annual bakery and campaign sales performance.
- Monthly financial reporting & Scorecards.

**Business Continuity & Stakeholder Collaboration**
- Develop and update documentation on all reporting and data related tasks to ensure business continuity.
- Collaborate with Bakers Delight Marketing (Australia) to ensure alignment and sharing of learnings across the businesses.
- Partnering with Supply Chain & Inventory to ensure sufficient stock coverage for campaigns and key product ranges are maintained.
- Monitor and report on key metrics identified as ‘Key Measures of Success’ across relevant channels, loyalty program and campaign performance.
- Work with relevant stakeholders to deliver centralization of data and single customer view.
- Develop visualization of data to suit different stakeholder groups.
- Continuous improvement and maintenance of existing reports and dashboards, while assessing opportunities to deliver automation within our systems to drive efficiencies.
- Define and develop reporting frameworks suitable for specific stakeholder groups.
- Undertaking other additional duties, tasks and project work as reasonably directed.

**Requirements**:
**What You Bring to the Table**
- 5+ years’ experience in a commercially focused analyst (or similar) role.
- Experience with Franchise-based business model desirable.
- Experience in retail preferable.
- Power BI experience.
- Degree qualified in Business, Marketing, Finance or other related discipline.
- SQL desirable/advantageous.
- Advanced Excel skills.
- Presentation skills, being able to explain data clearly and simply.
- Data visualisation skills.
- Forecasting.
- Competently able to use SAP Business Objects.

**Benefits**

**What’s in it for You**

Not only do we have fresh COBS Bread product delivered daily to our Support Office, we offer some pretty sweet perks too
- Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely
- Competitive salary and vacation plan, and company bonus plan
- A great Extended Health & Dental Benefit, Group RRSP Matching and Health Spending Account
- Paid sick and personal leave days
- Subsidized wellness program, and paid day for community service/volunteer time
- An open, ‘continuous-learning’ environment where professional development and career progression is encouraged
- Work within a dynamic, driven, high-achieving, close-knit and fun-loving team
- High level of autonomy and responsibility
- Complimentary self-serve kitchen of fresh produce, deli meats and of course, COBS Bread and treats

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.

We are an equal opportunity employer and value diversity at our company.

**About COBS Bread**

With over 150 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks. The company's succe

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