Director of Marketing and Communications

3 weeks ago

Whitehorse, Canada Air North Yukon Full time

Director of Marketing and Communications

Air North, Yukon's Airline

Founded in 1977, Air North, Yukon's Airline today serves destinations with the territory and connects the Yukon with southern destinations that include Calgary, Edmonton, Kelowna, Ottawa, Toronto, Vancouver, and Victoria. Our legacy of over 45 years of serving Yukoners has been thanks to their steadfast support, as well as investment from the Vuntut Gwitchin First Nation. All of this is reflected deeply in our business ethos, culture, and the quality of service our 500 strong team provide every day.

Our exceptional track record includes accolades such as being named one of the world's most loved airlines on social media by Fortune magazine, receiving recognition twice as the Best Leisure and Specialty Airline, and most recently being honoured as the Best Airline in Canada by Tripadvisor's Travellers' Choice Awards. These achievements are thanks to the dedication of our remarkable team.

Our competitive salaries are joined by an enticing benefits package. This includes extensive travel perks for you and your family, encompassing over 70 airlines globally, health and dental benefits, group RRSP investment options, and profit sharing.

We are committed to maintaining a sustainable business model that benefits the company, our customers, our employees, and the Yukon community. We are currently seeking a Director of Marketing and Communications to support our ongoing success, drive further growth, and enhance awareness of both our airline and the unique region we are proud to call home.

The Role

The Director of Marketing and Communications reports to the Chief Commercial Officer and is responsible for Air North's brand, product marketing, community relations, and corporate communications. They oversee the developing, planning, budgeting, and implementing of marketing and communications strategies for airline and its other business units, in addition to providing leadership to the marketing and communications team.

Although the position primarily involves working at a desk in a remote or office setting with a lot of computer and phone-based work, face-to-face interaction with the team and other stakeholders is important. The role also involves managing and/or participating in a number of events in our hometown of Whitehorse and the other communities we serve.

Responsibilities include

Marketing strategy and planning
- Direct the development and execution of sound marketing strategies across all channels, and monitor their performance to fine-tune performing and non-performing approaches based on market and consumer research
- Assess digital growth strategy, KPIs, and target metrics
- Identify new marketing opportunities
- Develop market-specific strategies across Air North's network and catchment area, with emphasis on its northern destinations and communities not served by Air North but where residents may drive to Whitehorse to access flights to destinations outside of the territory
- Research and strategize around historical strengths, weaknesses, opportunities, and threats to Air North's brand and customer service reputation, and help steer these for the airline's continued success
- Develop an annual budget and track the resource needs for proper long and short-term scheduling

Management and leadership
- Develop the marketing and communications team to ensure each individual's potential as an employee and in their career is fully tapped and encourage their growth
- Organize, direct, and monitor all direct reports in their efforts to effectively meet goals
- Direct and supervise the company and its business units' social media efforts across all relevant platforms
- Provide strategic analysis on potential marketing agency partners and evaluate the trade-offs between hiring staff versus working with agencies

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