Marketing Specialist, Employment Services

7 months ago

Toronto, Canada Serco North America Full time

Position Description:
Serco Canada's Employment Services is seeking a versatile Marketing Specialist to join our team. As a leading provider of employment services, we are committed to connecting job seekers with meaningful opportunities and supporting employers in finding the right talent.

**Key Responsibilities**:

- Develop and implement marketing strategies to promote Serco's employment services, with a focus on increasing brand visibility and driving lead generation.
- Execute SEO initiatives to optimize website traffic and improve search engine rankings.
- Manage and enhance social media presence across platforms, creating engaging content and fostering community engagement.
- Execute PPC campaigns to drive targeted traffic and conversions.
- Create compelling content for marketing collateral, including blogs, brochures, presentations, newsletters, and more.
- Manage communications to ensure consistency in messaging and branding across all channels.
- Optimize website performance and user experience to increase conversion rates and drive customer retention.

Qualifications:
**To be successful in this role, you will need**:

- Proven experience in executing successful marketing campaigns across multiple channels.
- Strong understanding of SEO principles and best practices.
- Proficiency in social media management and content creation.
- Experience with PPC advertising platforms and campaign optimization.
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong analytical skills and proficiency in using data to inform marketing decisions.
- Familiarity with website management platforms such as Wordpress.

**Qualifications**:

- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Minimum of 5 years of experience in marketing roles, preferably in a service-oriented industry.
- Certifications in Google Ads, Google Analytics, or related areas are a plus.
- Possess a valid Driver’s License and ability to travel as required.
- Must be able to Pass Criminal Record Check (CPIC).
- Proficiency in additional languages such as French, Cree or Ojibwa are considered an asset.

Company Overview:
Serco Inc. (Serco) is the Americas division of Serco Group, plc. In North America, Serco’s 9,000+ employees strive to make an impact every day across 100+ sites in the areas of Defense, Citizen Services, and Transportation. We help our clients deliver vital services more efficiently while increasing the satisfaction of their end customers. Serco serves every branch of the U.S. military, numerous U.S. Federal civilian agencies, the Intelligence Community, the Canadian government, state, provincial and local governments, and commercial clients. While your place may look a little different depending on your role, we know you will find yours here. Wherever you work and whatever you do, we invite you to discover your place in our world. Serco is a place you can count on and where you can make an impact because every contribution matters.

Serco is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

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