B2b Marketing Co-ordinator

3 weeks ago

Richmond Hill, Canada Canada Computers Inc. Full time

_**Canada Computers & Electronics**_ _is a retailer of personal computers, IT and components, and consumer electronics. We strive to provide customers with the best products at the best value that the computer retail world can offer. The key to our success resides in the constant improvement of business practices, as well as a knowledgeable and passionate team of people who go beyond expectations while maintaining the trust and confidence of our customers. We offer competitive wages and benefits with lots of opportunities for advancement_

We are seeking a highly motivated and creative individual to join our team as a **B2B Social Media and Marketing Coordinato**r. In this role, you will be responsible for establishing and maintaining our B2B social presence, generating compelling content, and executing marketing strategies to promote our brand to our target audience.

**Responsibilities**:
**B2B Social Presence and Content Generation**:

- Create and manage B2B social media profiles, including Linkedin, Twitter/X, Instagram, and Facebook business pages.
- Develop engaging and relevant content that aligns with our brand and resonates with our B2B audience.
- Monitor and respond to customer inquiries and comments on social media platforms.

**B2B Website Marketing and Planning**:

- Identify opportunities to increase inbound traffic and lead generation through the company website.
- Regularly update and maintain the content on the business page of our website.
- Analyze web traffic data to identify areas for improvement and implement strategies to enhance user experience and conversion rates.

**Vendor Coordination**:

- Meet and greet key vendors to strengthen business relationships.
- Collaborate with vendors to schedule team training sessions that align with our marketing plan.
- Coordinate the creation and distribution of promotional materials and social content based on vendors' marketing strategies.

**Events**:

- Identify B2B focused events that align with our marketing plan and target audience.
- Develop innovative ways to engage with the target audience during events to maximize brand exposure and lead generation.

**Marketing Calendar Planning**:

- Regularly update the marketing calendar based on market trends and business priorities.
- Ensure timely execution of marketing campaigns and initiatives as per the established schedule.

**Offsite Responsibilities**:

- Conduct occasional visits to retail stores to assess the effectiveness of marketing materials and gather customer feedback.
- Attend and set up B2B events, ensuring smooth logistics and successful event participation.

**B2B Coordinator Duties (Supplemental)**:

- Maintain lead lists and account assignments to support sales and marketing efforts.

**Qualifications and Skills**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in B2B social media management, content generation, and digital marketing.
- Strong understanding of various social media platforms and their respective best practices.
- Proficiency in web analytics tools and data-driven decision-making.
- Excellent organizational and project management skills with attention to detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong communication and interpersonal skills for effective vendor coordination.
- Prior experience in event planning and execution is a plus.
- Familiarity with CRM systems for lead management is advantageous.

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Richmond Hill, ON: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 1 year (preferred)

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