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Digital Marketing Specialist

4 weeks ago

Laval, Canada CIMSOFT Full time

CIMSOFT is the exclusive partner of AVEVA's comprehensive industrial software solutions in Eastern Canada. We are at the forefront of the high growth software market for the industrial marketplace. We often get to see and be a part of many new concepts, well before the rest of the world. This is a fun and challenging place to work

**WHAT WILL YOUR ROLE LOOK LIKE AT CIMSOFT?**

**Strategic Planning**
- Participate in the development of the Marketing plan.
- Participate in the brainstorming of new and creative growth strategies.
- Participate in yearly marketing budget and reporting.

**Digital Marketing**
- Develop, implement, and lead paid media strategy for various channels, including Google Ads, YouTube and LinkedIn.
- Define, analyze and optimize on important metrics for paid media performance. Provide regular campaign reports on KPIs, overall return on advertising spend and make recommendations to help shape future marketing initiatives.
- Execute projects with the team to create content.
- Work with Marketing manager to bring the most effective ads to market.
- Work with outside vendors to supplement the work as needed.
- Stay up to date with the latest paid media best practices and technologies. Brainstorm and collaborate with internal teams on new ideas and tactics.

**Events and special projects**
- Collaborate with Marketing Manager to execute digital and in-person events such as webinars, conferences, and road shows (planning, implementation, promotion, event day activity, and post event analysis)

**EDUCATION AND SKILLS REQUIRED**:

- Bilingual, proficient in both French and English.
- Well-organized and detail-oriented.
- Creative mind.
- Thorough understanding of digital marketing elements.
- Demonstratable experience in marketing data analytics and tools.
- Knowledge of Salesforce and Pardot, an asset.
- Knowledge of HTML, CSS and web development tools, preferred.

**BENEFITS AND ADVANTAGES**:

- Full health, dental and vision benefits to all employees after 3 months
- Company paid activities for team building
- Hybrid work environment

CIMSOFT CORP. welcomes all and is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or other applicable legally protected characteristics.