2024 Marketing - Winter Brand Marketing Coordinator

3 weeks ago

Toronto, Canada Royal Bank of Canada Full time

**Come Work with Us**

At RBC, our culture is deeply supportive and rich in opportunity and reward. You will help our clients thrive and our communities prosper, empowered by a spirit of shared purpose.

Whether you’re helping clients find new opportunities, developing new technology, or providing expert advice to internal partners, you will be doing work that matters in the world, in an environment built on teamwork, service, responsibility, diversity, and integrity.

**Job Title**

2024 Marketing - Winter Brand Marketing Coordinator (8 Months)
- Project manage: obtain stakeholder approvals, track deliverables to keep projects running on time and create new or update existing marketing materials
- Support client and advisor-focused virtual, in-person and hybrid event marketing activities, for both national and regional skill building and business building initiatives.
- Key activities include stakeholder and resource management, work back plans, managing event communications, videos, surveys, displays and other materials, as well as ideating on improving engagement
- Manage relationships with multiple stakeholders such as sales, product, digital, design, and compliance and identify and execute on brand building opportunities.
- Manage production, translation, compliance, internal reviews and the approval process for national and regional programs and campaigns.
- Promote key campaigns, events and content using multiple tools (i.e. Marketing Cloud, Aventri and other platforms)
- Analyze metrics and make recommendations to have a greater impact to the business (i.e. improve efficiency, reduce costs and/or provide a better brand experience)
- Use various tools and technologies as part of internal processes in managing projects (Wrike or familiarity with other project management platforms)

**Job Summary**

Participates in and supports the operational activities of a business unit. Applies experience and complete working knowledge of the job and policies/practices to perform a combination of routine tasks and varied administrative/operational assignments.

The Brand Marketing Coordinator is responsible for supporting marketing initiatives for the RBC Global Asset Management Enterprise Distribution Strategy channel that supports RBC advisors and financial planners across Canada and Advisor Channel Sales team that supports third-party advisors. This includes working closely with internal partners and external vendors to coordinate project requirements, ultimately contributing to building brand awareness and supporting sales efforts. This includes event and product support, updating content on digital properties and managing multiple projects at once. A key component will also be analyzing engagement and effectiveness, in the areas of event marketing and advisor skill building programs.

**Address**:
TORONTO, Ontario, Canada

**City**:
CAN-ON-TORONTO

**Country**:
Canada

**Work hours/week**:
37.5

**Employment Type**:
Full time

**Platform**:
Strategy and Administration

**Job Type**:
Student/Coop (Fixed Term)

**Pay Type**:
Salaried

**Posted Date**:
2023-08-25

**Application Deadline**:
2023-09-30

**I**nclusion** and Equal Opportunity Employment**

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

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