Public Relations Manager

2 weeks ago

Orillia, Canada eCapital Full time

**Job Title: Public Relations Manager (5+ years experience)**

**Reports to: Director of Communications**

**About us**:
At eCapital, we are on a mission to ignite growth and empower businesses across North America and the U.K. by accelerating their access to capital. As a leading financial company, our extensive expertise and forward-thinking technology creates customized, cutting-edge solutions for clients in over 80 industries. Our business model has been focused on growth, and through continued expansion through strategic acquisition, we have built a reputation as the strongest alternative lender in the market. We have also been proud to be recognized as a ‘Great Place to Work’ by the Secured Finance Network, named as a prestigious Inc. Magazine Power Partner, and celebrated as a ‘Most Innovative Company’ by ABF Journal, all thanks to our diverse and dynamic team who is the cornerstone of our success.

To continue to innovate and find better solutions for our company and clients, we need bright minds, enthusiastic advocates, and savvy industry professionals. By joining our team, you will have the opportunity to unleash your potential, challenge yourself, and experience the thrill of being part of a rewarding culture with competitive salaries and unique employee benefits.

Are you ready to make an impact and help us shape the future of finance?

**The opportunity**:
You will be responsible for:

- Leading the development and execution of comprehensive communication strategies and programs to drive organizational goals and enhance the company's brand and reputation.
- Acting as the in-house public relations specialist, drafting, and distributing press releases, announcements, responding to media inquiries, and arranging interviews.
- Utilizing superior copywriting, editing, and proofing skills to create compelling and effective PR materials that align with the company's brand and messaging.
- Building and maintaining relationships with journalists, media outlets, and industry influencers to create opportunities for the brand and key executives.
- Collaborating with the broader marketing team and other key stakeholders within the company to ensure consistent messaging and seek out opportunities for content, storylines, etc.
- Monitoring, tracking, and analyzing media coverage and public opinion to evaluate the effectiveness of PR strategies and identify areas for improvement.

**Qualifications**:

- Minimum of 5 years of experience in public relations and communications, a background in the finance industry is an asset, but not required.
- Experience in USA public relations and communications is a huge plus
- Degree in public relations, communications, journalism or equivalent work experience.
- Creativity and curiosity in developing and implementing effective PR strategies.
- Familiarity with public relations/social media platforms and distribution channels.
- Proven ability to write clear, persuasive, and compelling content.
- Ability to think strategically and identify opportunities for media coverage.
- Ability to work under tight deadlines and handle multiple tasks simultaneously.
- Familiarity with industry trends, best practices, and professional standards.

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