Digital Marketing Specialist

3 weeks ago

Richmond, Canada HD Bio Packaging Ltd Full time

At HD Bio Packaging Ltd, we pride ourselves on providing a collaborative and supportive working environment. As a rapidly growing company, we offer numerous opportunities for career advancement and professional development. We believe in offering competitive compensation packages, including a comprehensive benefits package that includes health insurance, retirement plans, and paid time off, to attract and retain top talent.

At the core of our values is our commitment to social responsibility. We strive to reduce our environmental impact by distributing sustainable materials, minimizing waste, and supporting local communities.

**Job Overview**:
**Responsibilities**:
Manage and optimize our Shopify e-commerce website, ensuring a seamless and user-friendly experience for customers.

Monitor and analyze website traffic, conversion rates, and other key performance indicators (KPIs), making data-driven recommendations for improvement.

Develop and manage paid advertising campaigns on platforms such as Google Ads and social media channels, ensuring maximum ROI.

Stay current on industry trends, competitor activities, and emerging digital marketing tools and techniques to refine our strategies continuously.

Collaborate with cross-functional teams, including product development, design, and sales, to achieve marketing objectives and support overall business goals.

Track and report on the performance of digital marketing campaigns, providing insights and recommendations for future efforts.

Ensure our brand message is consistent and engaging across all digital marketing channels.

**Qualifications**:
Bachelor's degree or diploma in Marketing, Communications, or a related field.

Proficiency in speaking Chinese Mandarin is considered a valuable asset for this role.

1-3 years of experience in digital marketing, focusing on e-commerce and multi-channel strategies.

Strong knowledge of Shopify and e-commerce best practices.

Good knowledge of SEO, SEM, and various digital marketing tools and platforms.

Excellent written and verbal communication skills, with a knack for crafting compelling content.

Strong analytical and data-driven decision-making abilities.

Familiarity with design tools, such as Adobe Creative Suite, is a plus.

**To Apply**:
Please submit your resume, a cover letter detailing your relevant experience and interest in the role, and any applicable portfolio or work samples. Ensure you include some of your previous work and/or examples of successful digital marketing campaigns you have managed.

**Benefits**:

- Dental care
- Paid time off

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay
- Overtime pay

Ability to commute/relocate:

- Richmond, BC V7A 5E5: reliably commute or plan to relocate before starting work (required)

Work Location: In person

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