Product Marketing Manager

3 weeks ago

Mississauga, Canada SOTI Inc. Full time

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title:
Product Marketing Manager

**Location**:
Mississauga, Canada (Hybrid)

Who We Are

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software. To us, being visionary is more important than doing things the way they’ve always been done.

What We’re Looking For

Do you live to tell a great story? Are you seeking a fast-paced environment that encourages you to make your mark and be part of something big? SOTI is looking for a driven product marketing manager who can leverage their experience to establish and lead the product marketing strategies at SOTI.- This role brings together all SOTI stakeholders to shape the future of how we:
- Build and share competitive intelligence- Align on the messaging for internal and external audiences- Establish the timing and focus of various product marketing campaigns across SOTI- Communicate our value proposition to the market- Develop comprehensive product-specific and platform-focused strategies

The Product Marketing Manager will quickly become an instrumental player in our organization, shaping the direction of how we market our innovative products to the world by bringing your experience to the table and leading our product marketing strategy and execution.

What’s in it for you?
- The People - _From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.
- The Growth -_ Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big
- The Technology_ - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do- Collaborate with product management to establish a strong value proposition and develop compelling messaging across our key verticals to grow customer and prospect consideration for SOTI products.- Build and execute comprehensive product marketing plans that leverage the scale of our internal and partner resources.- Enable SOTI content creators as they use our key unique selling points to create messaging to support demand generation and sales opportunity conversions. SOTI content creators include our internal and external enablement teams, partner audiences as well as corporate marketing and field marketing teams.- Develop a deep understanding of our product development roadmap and maintain a detailed roadmap calendar to assist our SOTI content creators in the planning and the execution of campaigns to support both product updates and new product launch campaigns.- Build on research carried out by our Sales Engineering team to leverage its competitive intelligence and identify additional competitive product marketing research needs from the business.- Become well-versed in the type of conversations our sales teams have with customers in different verticals, various use cases for our solutions and in each of the roles involved in the buyer’s journey.- Collaborate closely with the Product Managers to evangelize the ‘so what’ of our products and features to different audiences like customers, partners and internal stakeholders. This may include hosting regular online and in-person webinars and information sessions.- Work with our Corporate Marketing organization to develop compelling upsell messaging and strategies for the products within your area of responsibility.- Work with internal enablement stakeholders to prioritize the use cases and messaging to better enable SOTI sellers.- Work with the OEM and Reseller Partner teams to support the growth of SOTI partners by collaborating on product messaging for demand generation campaigns.- This position reports to the Director of Product Marketing and Channel Programs.

Experience You’ll Bring- 7-10 years of Product Marketing experience in the high-tech sector. B2B experience preferred.- Experience leading, influencing and collaborating with a cross-functional project team (graphic design, video, communication, product management, field marketing, web teams and enablement teams).- Experience developing and executing successful Product Marketing Plans using project management tools such as Asana.- Outstanding communication and collaboration skills working across multiple time zones and cultures.- Demonstrated expe

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