Specialist Digital Content

3 days ago

Montréal QC, Canada Canadian National Railway Full time

At CN, everyday brings new and exciting challenges. You can expect an interesting environment where you’re part of making sure our business is running optimally and safely―helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference. You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters. Join us

Job Summary

The Specialist Digital Content is a key member of the communication team, responsible for driving the development, execution, and optimization of digital marketing campaigns across various audiences, including public, stakeholders, customers, and government entities. With a strong focus on performance metrics, automation, and journey management, this role utilizes Paid channels (Google, Social), Salesforce Marketing Cloud and other tools to ensure data-driven decision-making and to enhance engagement and conversion rates. The specialist collaborates with cross-functional teams to align marketing efforts with broader communication objectives, supporting continuous growth across all target audiences.

**Campaign Performance and Optimization**
- Leverage tools from the marketing mix to design, build, and deploy campaigns with a focus on segmentation, personalization, and automation.
- Analyze key performance indicators (KPIs) such as conversion rates, customer acquisition costs (CAC), and return on ad spend (ROAS) to optimize campaign effectiveness across all target audiences, including public, stakeholders, and customers.
- Conduct A/B testing to refine strategies and maximize campaign ROI.

**Automation and Customer Journey Development**
- Design and implement automated workflows and audience journey maps that enhance lead nurturing and drive stakeholder engagement.
- Utilize Salesforce Marketing Cloud’s automation tools to create seamless, personalized experiences across the customer lifecycle.
- Collaborate with sales and customer success teams to ensure alignment of automated strategies with overall business goals.

***

**Analytics and Reporting**
- Conduct in-depth analysis of campaign performance, utilizing advanced analytics tools to optimize for ROI (eg. Salesforce Marketing Intelligence, GA 4, Tableau), engagement, and conversion across all audience segments.
- Generate detailed reports to provide actionable insights and recommendations for continuous improvement.
- Stay current with industry trends, best practices, and emerging technologies to ensure cutting-edge marketing strategies.

The role has standard working conditions in an office environment with a regular workweek from Monday to Friday and is eligible to participate in CN’s flexible work from home policy. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure, and stress.

**Requirements**:

- 3 to 5 years of experience in digital marketing, focusing on campaign performance and optimization.
- Proven experience with Salesforce Marketing Cloud or similar marketing automation platforms.
- Strong background in performance marketing, with a successful track record in campaign management and optimization.
- Any experience for these above would be considered as an asset

Education/Certification/Designation
- Bachelor’s Degree in Marketing, Business, or a related field, or equivalent work experience.

Competencies [RD4]
- Critical thinking and problem-solving skills.
- Data-driven mindset with strong analytical skills.
- Excellent communication and collaboration abilities.
- Ability to manage multiple projects in a fast-paced environment.
- Strong business acumen and ability to stay current with industry trends.
- Excellent communication skills, both verbal and written.
- Strong leadership and collaboration skills.

Technical Skills/Knowledge
- Expertise in Salesforce Marketing Cloud, including automation, segmentation, and analytics.
- Knowledge of Adobe Creative Suite is a plus (Photoshop, Illustrator), Microsoft Office (Excel, Word, PowerPoint).
- Fluently bilingual, both written and verbal (English, French)

About CN

CN is a world-class transportation leader and trade-enabler. Essential to the economy, to the customers, and to the communities it serves, CN safely transports more than 300 million tons of natural resources, manufactured products, and finished goods throughout North America every year. As the only railroad connecting Canada’s Eastern and Western coasts with the Southern tip of the U.S. through a 19,500 mile rail network, CN and its affiliates have been contributing to community prosperity and sustainable trade since 1919. CN is committed to programs supporting social responsibility and environmental stewardship. At CN, we work as ONE TEAM, focused on safety, sustainability and our customers, providing operational and supply chain e

  • Digital Content Specialist

    1 month ago

    Montréal, QC, Canada Geo-Plus Inc. Full time

    **Job Overview** **Duties** - Develop and execute content strategies that align with business objectives and target audiences. - Manage and update content on the company websites, ensuring it is SEO-optimized and up-to-date using WP. - Work closely with the marketing team to plan and execute content calendars. - Monitor and analyze content performance using...

  • Digital Specialist

    3 weeks ago

    Montréal, QC, Canada Medisca Pharmaceutique Inc Full time

    Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding, Medisca is a business-to-business...

  • Specialist, Marketing Content

    2 weeks ago

    Montréal, QC, Canada Penningtons Full time

    **Company Description** Who we are**: At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create...

  • Digital Content Writer

    2 months ago

    Montréal, Canada SSENSE Full time

    Company Description SSENSE (pronounced [es-uhns]) is a global technology platform operating at the intersection of culture, community, and commerce. Headquartered in Montreal, it features a mix of established and emerging luxury brands across womenswear, menswear, kidswear, and Everything Else. SSENSE has garnered critical acclaim as both an e-commerce...

  • Digital Content Manager

    3 months ago

    Montréal, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Digital Content Manager**, Global Marketing Team** Location: Ville St-Laurent **Your mission**: **Your responsibilities**: - Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall...

  • Digital Content Manager, Global Marketing Team

    4 weeks ago

    Montréal, QC, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Digital Content Manager**, Global Marketing Team** Location: Ville St-Laurent Your mission **Responsibilities**: - Develop a full-year editorial calendar with content that supports global marketing campaign goals, organic traffic, as well as overall brand and...

  • Digital Marketing Specialist

    3 months ago

    Montréal, Canada Medfar Full time

    Company Description Founded in 2010 by two aeronautical engineers, MEDFAR Clinical Solutions developed the first web-based electronic medical record (EMR) in Quebec. MEDFAR continues to work hard to incorporate the latest technological innovations into MYLE in order to provide care teams and their patients with the tools they deserve. **Job...

  • Digital Specialist

    2 weeks ago

    Montréal, Canada Medisca Full time

    Job Details Description Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical...

  • Digital Marketing

    4 days ago

    Montréal, QC, Canada AMG Medical Full time

    We are currently looking for dynamic and experienced Digital Marketing & CRM Specialist to join our team and help drive our digital marketing and customer relationship management strategies.to join our team!AMG manufactures and distributes home care products and professional medical products. Our comprehensive product lines adhere to world-class standards...

  • Specialist, Marketing Content

    2 weeks ago

    Montréal, Canada Reitmans (Canada) LtéeLtd Full time

    The Opportunity:Reporting to the Manager, Content & Communications, as Marketing Content Specialist you are responsible for the creation and coordination of all content. This role as well supports research opportunities (marketing themes and trends) to create comprehensive experiential marketing campaigns.Partner across the marketing team to develop relevant...

  • Specialist, Digital Media

    3 months ago

    Montréal, Canada Davies Ward Phillips & Vineberg LLP Full time

    About Davies Davies is a top-tier Canadian law firm focused on high-stakes matters. With offices in Montreal, Toronto and New York, we are consistently at the centre of the most challenging deals and cases in Canada and abroad. A position at Davies is more than just a job. When you join the firm, you will be welcomed by a team that places as much emphasis...

  • Digital Media Specialist

    4 months ago

    Montréal, Canada Nour Private Wealth Full time

    **Job description** To accommodate our continued growth and success, Nour Private Wealth (NPW) is seeking a talented and versatile individual to join our team as a Digital Media Specialist. In this role, you will be responsible for managing various aspects of our digital presence, including graphic design, website development, maintenance, and content...

  • Web Content Specialist

    3 months ago

    Montréal, Canada dormakaba Full time

    **POSITION OVERVIEW** dormakaba is seeking a Web Content Specialist based in Montréal, QC. This is a contract position, reporting directly to the Senior Manager of Digital Marketing. The Web Content Specialist will be responsible for creating and managing dormakaba’s web campaigns for various marketing teams in the Americas. They will ensure that...

  • Content Management Specialist Bilingual

    3 months ago

    Montréal, Canada Pure Strategic Marketing Full time

    Position**:Content Management Specialist** (Bilingual in English & French) Location: Hybrid in the Montreal Area. Job Overview for the **Content Management Specialist**: This individual is responsible to maintaining, sourcing, organizing, creating, and improving French and English content to allow Client Service employees to access high quality information...

  • Digital Trade Marketing Specialist

    3 months ago

    Montréal, Canada Nestle Operational Services Worldwide SA Full time

    Position Snapshot **Business areas**: Nespresso Canada **Job title**: Digital Trade Marketing Specialist **Location**: Montreal, Québec City; Hybrid **Benefits**: Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment Company matched pension plan Three weeks of Vacation and six personal days...

  • Digital Content Writer for Ecological Studies

    3 months ago

    Montréal, Canada Missional University Full time

    **APPLICANTS MUST HAVE PRIOR COPYWRITING EXPERIENCE FOR DIGITAL MEDIA** **Summary** Are you a storyteller who thrives on communicating environmental concepts from an evangelical, Christian perspective? Then let’s talk - The School of Ecological Mission at Missional University invites you to submit your resume. Missional University is a 100% online...

  • Lifestyle digital content producer

    2 months ago

    Montréal, Canada Quebecor Full time

    Company Description At , creativity is at the heart of everything we do. We're constantly pushing the creative envelope in television, film, post-production and magazines, by valuing novelty, agility and self-improvement. For us, pride in what we create is one of the best vectors for innovation! Job Description Canadian Living is looking for...

  • Digital Marketing Specialist

    3 months ago

    Montréal, Canada MindGeek Careers Full time

    We are looking for an up-and-coming Digital Marketing Specialist to join a fast-growing team that is working on some internet's leading websites doing A-Z digital marketing. **What you'll be doing**: - Create promotional strategies to meet Product sales targets/KPIs - Execute display advertising tactics, including keyword research and expansion, ad...

  • Digital Marketing Specialist

    3 months ago

    Montréal, Canada Conifere Full time

    Job Title**:Digital Marketing Specialist - E-Commerce Kids Snowsuit Website** Company: Conifere Are you passionate about creating a captivating online shopping experience for parents and caregivers looking for the perfect snowsuits for their little ones? Do you have a flair for digital marketing and a creative mindset that can captivate audiences across...

  • Marketing Content Specialist

    2 weeks ago

    Montréal, Canada Reitmans (Canada) LtéeLtd Full time

    We are seeking a talented creative writer to join the RW&CO. brand marketing team as a Marketing Content Specialist.Reporting to the Marketing Manager, you will play a key role in shaping our brand's tone of voice across all platforms, driving engagement and awareness, and building a strong connection with our current and future customers across...