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Marketing Coordinator

1 month ago

Stratford, Canada Stratford Summer Music Full time

Job Description
- Marketing and Fund Development Coordinator
Stratford Summer Music
Stratford Summer Music is a four week summer music festival that presents between 45 and 55 concerts annually. The 2023 season runs from July 20th to August 13th, 2023 and includes the “festival within a festival” World In a Weekend August 3rd to 6th. Our mission is to provide enriching and engaging music events for Stratford and the world.

**General**

The Marketing and Fund Development Coordinator participates in the planning and is jointly responsible with the General Manager for the development, implementation and coordination of all fundraising, marketing and communications activities for Stratford Summer Music based on a formalized fund development program and an integrated communications and marketing plan. The position promotes
Stratford Summer Music on a local and regional basis to ensure a broad base of funding resources.

Reporting to the General Manager, and working with the Artistic Director, who develops the programming and special events of each season, the Marketing and Fund Development Manager will be responsible for the following:

- Marketing_
- Working with the General Manager, develop a fully realized marketing vision for the season including individualized show sales strategies, timelines, collateral creation and work backs for deadlines.
- Working with the General Manager, set sales targets for each venue and show.
- Research, create and coordinate the content of SSM’s website and social media, ensuring content is current and consistent with the integrated communications strategy.
- Write and issue media releases and public service announcements; coordinate media enquiries; and serve as spokesperson as required.
- Based on the Marketing & Communication Plan, responsible for the creation of print and multi
- media materials used for promotion of SSM.
- Develop and write all brand marketing and educational collateral. Liaise with the graphic design team and advertising vendors in designing, communicating and proof reading ads in print, broadcast media, and on-line.
- Communicate with Social Media Coordinator and partnering organizations such as

Springworks~Puppetworks, Downtown BIA, Stratford Perth Museum, Revival House,Destination Stratford and RTO4 on implementing shared marketing strategies that will be of benefit to SSM.
- Assess and report on a continuous basis the effectiveness of marketing decisions and suggest strategies to advance ticket sales.
- Fund Development_
- Take a proactive leadership role in the identification, cultivation and solicitation of individual and corporate donors. Liaise with the General Manager on existing and new fundraising efforts and seasonal “ask” campaigns.
- Continuously explore alternative funding sources and new models which will attract additional support.
- Liaise with prospective, current and past festival donors; oversee and facilitate patron and sponsor recognition.
- Produce appropriate stewardship materials for selected contributors; including liaising with the graphic design team to produce fundraising and fund development materials.
- Report progress to the General Manager for inclusion in monthly Board reports.
- Assist with fundraising events as required.

Hours and Pay
21 hours per week beginning in March 2023 and extending to October 2023 with the possibility of extension. $22 to $28 per hour to be negotiated.

Application

**Job Type**: Part-time
Part-time hours: 21 per week

Schedule:

- Monday to Friday
- Weekend availability

Supplemental pay types:

- Overtime pay

Ability to commute/relocate:

- Stratford, ON: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Stratford, ON

Application deadline: 2023-02-27
Expected start date: 2023-03-06

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