Tourism Officer

**Employment Opportunity**

**Position**:

- Tourism Officer

**Start Date**:

- As soon as possible

**Employment Status**:

- Full-time

**Reporting To**:

- Manager of Economic Development & Tourism

**Union Affiliation**:

- Non-union

**Posting Date**:

- March 18, 2024

**Closing Date**
- April 1, 2024, at 4:30 pm

**Position Summary**:

- If you are eager to work in a team-based organization that expects employees to exercise critical thinking, make reasonable decisions, and build organizational capabilities, then you are who we are looking for.
- The Tourism Officer is responsible for maintaining consumer and industry tourism websites databases, and critical information sources supporting tourism programs. The Tourism Officer manages advertising brand and messaging including overseeing the distribution of promotional materials, media relations, and developing marketing and promotion programs for Perth County to engage the business community, residents, and travelers. The Tourism Officer is a resource for the Perth County business community, organizations, and member municipalities for marketing strategies, business promotion, and tourism marketing campaigns.**Primary Responsibilities**:
**Maintain Perth County Tourism Consumer Website & Social Media Channels**:

- Manage and update the website to reflect changing seasons, events, and activities and report Google Analytics tracking
- Update and monitor Facebook, Twitter, YouTube, Instagram, LinkedIn, and all social media channels and report analytics tracking
- Manage/schedule content to align with main marketing messages
- Develop and execute digital advertising campaigns and social media programming to promote the region

**Oversee Distribution and Tracking of Perth County and Regional Promotional Materials**:

- Manage and coordinate design, print, and distribution of the annual Discover More Tourism Brochure, various advertisements, Farm Gate Map, and any other promotional materials
- Maintain promotional materials inventory system and delivery for Perth County and regional brochures to locations throughout Perth County, the region, and Ontario and provide tracking reporting
- Point of contact for tourism business requests for materials distribution, events, and back-up for business inquiries
- Maintain a list of delivery stops across the province for distribution by Summer Students

**Tourism Marketing Lead**:

- Develop annual and seasonal marketing plans and tactics
- Lead for the deployment of online advertising, social media campaigns, and tracking
- Assist in promoting Perth County through the set-up and staffing of local events, travel, and trade shows
- Assist with the development of new tourism products and experiences that meet the changing demographic needs of target visitors
- Coordinate strategic digital partnerships to promote the region (work with brands, travel writers, bloggers, influencers, etc.)
- _Plan and Execute Special Projects
- Research funding opportunities for Perth County Tourism
- Develop projects and campaigns respond to the needs of the Perth County business community and promote Perth County as a desirable tourism destination
- Execute special projects on an annual basis such as the Perth County FAM Tour
- Work with organizations and businesses on various special projects relating to tourism in the industry (TMAC, G2G Rail Trail, Cycle Stratford, Stratford-Perth Museum, etc.)

**Other**:

- Supervise Tourism Summer Students (provide assignments, develop work plans, provide training opportunities, etc.)
- Act as a resource for local BIAs, Business Associations, Chambers, etc., and attend meetings on behalf of Perth County
- Advocate on behalf of the region and the industry to municipal, provincial, and federal government
- Be in constant contact with the Perth County business community to facilitate training, offer promotional support, respond to inquiries, etc.
- Assist with general office administration support
- Represent Perth County Tourism at industry meetings and conferences as required.
- Perform other related duties as assigned
- Ensure that Occupational Health and Safety practices and County of Perth policies and procedures are adhered to; wear any personal protective equipment required to ensure personal safety and report any known hazards and/or incidents in the workplace to the immediate Supervisor
- Other duties as assigned

**Qualifications**:

- Post Secondary diploma in travel and tourism, business administration, journalism, or marketing
- Minimum 2 years of related experience in the travel and tourism industry
- Sound knowledge of computer programs, such as Microsoft Office Suite, and use of Social Media and related tools and technologies, including Facebook, YouTube, X, and LinkedIn
- Excellent verbal and written communication, interpersonal, negotiation and presentation skills
- Ability to communicate effectively with the public and various stakeholders
- Excellent organizational, planning, and