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Digital Marketing Consultant Mcdelivery
7 months ago
**Company Description**
At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.
We currently have an open position for a Marketing Consultant to support the Digital Marketing team with McDelivery, Contests & Partnerships/Sponsorships in the Toronto Office. Working under the supervision of a Sr. Category Manager, the Digital Marketing Consultant will be responsible for the growth of the portfolios through a deep understanding of consumers and the competitive landscape. From a thorough analysis of consumer research and business insights, this role will lead the development and implementation of consumer driven initiatives to deliver impactful Marketing programs, leaning into data-driven methodologies.
The portfolio includes:
The McDelivery business, which represents a digital business growth priority for McDonald’s - In this role the Digital Marketing Consultant will work directly with our delivery partners Uber Eats, SkipTheDishes, Door Dash and a key lead in our own McDelivery MMA app to launch campaigns and promotions to drive the business.
**Principle responsibilities include**:
- In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:_
- Assist the Sr. Category Manager for **McDelivery, Contests & Partnerships/Sponsorships** campaigns; responsible for facilitating and influencing the cross-functional team project development process (agencies, regional marketing, advertising, legal, etc.) and managing the collaborative process to ensure initiatives are on strategy, approved by all stakeholders and within required timelines
- Leads the McDelivery calendar updates and required to input all delivery partner offers in the working files on an on-going basis
- Supports Supply Chain by sending forecasting updates on delivery offers to ensure inventory is met for campaign development
- In charge of updating and sharing all 3PO offer communication to the system on the company Intranet - atMCD (i.e. revised offer calendars, upcoming promotions, forecasting).
- Strategic support for advertising campaigns; supporting the development of communication briefs and cross-functional briefing presentations with creative thinking and providing strategic feedback on advertising campaigns.
- Supporting the strategic planning, project management, and execution of national marketing campaigns relating to McDelivery and promotions
- Assists in managing the McDelivery business and partner relationships across Uber Eats, Skip The Dishes, and DoorDash (weekly connect calls)
- Helps support the development of the annual Monopoly promotion from creative development (brief) to campaign execution (working with Operations, agency partners, etc).
- Work with Consumer and Business Insights teams to understand category opportunities, consumer needs, and identify opportunities to drive sales and visits.
- Liaison with cross-functional teams (Delivery, Marketing, Technology, Menu, Supply Chain, Operations, Legal) to ensure that information provided in marketing briefs is accurate and reliable.
- Responsible for developing communication for the field to ensure proper understanding of marketing promotions and flawless execution; includes developing content and presenting on Restaurant Operations Webcasts, developing content for internal website with promotional information, and utilizing internal communication tools to communicate to the field in a timely manner.
- Undergraduate Degree in Business, Marketing or related discipline.
- 1-3 years’ of marketing experience in consumer retail or service marketing.
- Strong analytical and problem solving skills and ability to assimilate a large amount of information for purposes of identifying value-added observations.
- Public speaking skills, must be comfortable giving presentations and talking in front of a crowd.
- Strong communication skills to act as a liaison, work effectively, and build relationships with key stakeholders
- Customer mindset, with experience with consumer research tools (i.e. Nielsen and/or NPD)
- Well organized, with excellent multi-tasking and prioritizing skills with the ability to work on multiple projects at any given time, with tight deadlines - while still maintaining a high level of execution.
- Ability to develop comprehensive marketing briefs for agency partners and/or planning documents for internal stakeholders.
- Digital and social media savvy.
- Ability to think ahead and anticipate issues, creative problem solver, and critical thinker
- Thrives in a fast paced environment
- Advanced level skills in Microso
