Multimedia Coordinator

Overview:
**Term: 1 year**

The Multimedia Coordinator is responsible for creating, editing and presenting various media material to build the IQC brand as a world-class research institute. The incumbent will be a storyteller and editor, responsible for creating compelling media content, including graphics and videos, in support of IQC’s evolving marketing and communications plan. The incumbent will provide leadership and guidance to the Communications and Strategic Initiatives (CSI) team on digital best practices, including web and social media analytics, and sit on the Waterloo Web Advisory Committee. The Multimedia Coordinator is responsible for the creation and maintenance of engaging and accessible web content, with direction from the team’s senior members. Furthermore, the incumbent tracks website analytics to inform strategy. Additional responsibilities include providing AV and technical support for IQC lectures and events, and managing external photographers and videographers. Throughout their work, the incumbent both models and promotes communication best practices, including accessibility and inclusivity, throughout the Institute for Quantum Computing. This position reports to the Senior Manager, Liaison and Integrated Communications.

**Responsibilities**:
Oversee IQC website
- Develop and implement web strategy to enhance IQC visibility and drive traffic, with special attention to accessibility standards, user experience, Waterloo brand and style best practices. Improve information architecture and user experience
- Continue to support the WCMS 3 (and future) migration(s), including preparation, migration, and helping stakeholders adopt and succeed in the new system
- Improve search engine optimization, including optimizing copy and landing pages and recommending changes to website linking and other factors to improve SEO
- Monitor, track, analyze and report website analytics and PPT initiatives and campaigns
- Lead content audit for uwaterloo.ca/iqc to identify best performing content, outdated material, broken links, accessibility compliance, information gaps and other quality assurance. Make recommendations to communications team
- Provide web support, training, strategy recommendations, guidance and resources to IQC team members, including trouble shooting and escalating problems
- Support development of new websites or website overhauls in the WCMS, including content strategy recommendations and solutions

Produce high-quality multimedia materials to support IQC
- Propose, develop and execute compelling storytelling through multimedia
- Design content including graphics, posters and other visuals aligned with the IQC brand
- Manage timelines and scope for all multimedia initiatives
- Implement standards for measuring the success of multimedia communications, prepare analytics reports and make recommendations for improvements
- Work with the Senior Manager, Integrated Marketing to develop and implement the social media strategy. Manage LinkedIn, Google Business pages, IQC’s YouTube channel and all related video elements
- Build annual report publication site in collaboration with Specialist, Content Strategy and Digital Engagement and under the direction of the Senior Manager, Integrated Marketing
- Record and edit weekly seminars, faculty and visitor lectures as needed/requested
- Act as IQC photographer for events, conferences, labs and headshots
- Manage digital signage around IQC

Manage digital assets and digital vendors
- Maintain multimedia storage and archiving of all multimedia assets, including using Asset Bank
- Upload videos to websites and social media outlets
- Manage relationships with external vendors for photography and videography, as well as other communications professionals on campus
- Make recommendations for upgrading, maintaining and purchasing AV and technical equipment
- Manage user-experience and site infrastructure for uwaterloo.ca/iqc
- Share digital best practices and sit as member of Web Advisory Committee

Provide audio/visual and technical support for IQC speakers and events
- Provide technical and A/V support during IQC-led conferences and events including weekly colloquia, weekly student/faculty talks, guest lectures, visitor lectures and seminars, Quantum Frontiers lectures and other events as required
- Coordinate and manage all speaker requirements including presentation, microphones, Christie projectors, Creston system
- Manage complete run-throughs of the events and speaker rehearsals as required

Qualifications:

- Completion of a college degree or bachelor’s degree or professional qualifications in video marketing or related field. Master’s degree preferred
- 4+ years of experience filming and editing videos, photography and creating graphics with a proven track record of excellence
- 1-2 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Strong organization skills with the ability to handle multiple