Marketing and Communications Specialist

2 weeks ago

Sarnia, Canada County of Lambton Full time

Company Biography
**Please note this position is not with the County of Lambton. It is with our Community Partner. Sarnia-Lambton Economic Partnership.
At the Sarnia-Lambton Economic Partnership, we are the lead economic development agency for Lambton County. We help the local economy grow by promoting the distinct advantages that Sarnia-Lambton proudly offers companies and residents. If you are looking for a career that allows you to shine, develop your skills and make a valuable contribution to the community, this could be the perfect opportunity for you.

Our organization helps attract new investment, business, and jobs to the community, while assisting companies that are here to remain and grow in our region. We collaborate with local business leaders, educational institutions, entrepreneurs, industry, accelerators, and municipal governments, as partnerships are the key to the success of this welcoming community.
Position Overview
We are looking for a marketing and communications professional who is looking to build a career in Economic Development. You play a direct role in supporting the promotion of Sarnia-Lambton through strategic marketing and communications initiatives. Reporting to the Chief Executive Officer, the Marketing and Communication Specialist plays an exciting and innovative role that is instrumental in the development, coordination, and delivery of marketing and communications initiatives that reach local, national, and global audiences. The objectives of the role are to market the local economy by raising awareness of our work, highlighting opportunities in the region, and attracting new investments and residents.

**Responsibilities**:

- Co-create, develop, manage, lead and execute a marketing plan and budget that aligns with the strategic goals of the organization - targeting activities to attract new investments and residents, promotes a positive community image, and raises awareness of the organization
- Creative content development, integrated across multiple platforms, engagement, and distribution
- Leading projects with external partners and content creators to develop and create marketing materials and resources.
- Increase our presence - let the world know about the exciting things happening in Sarnia-Lambton
- Oversee the creation, implementation and monitoring of various communications documents (media releases, articles, activity reports, presentations), digital media marketing channels (website, social media) and advertising platforms (programmatic marketing, digital and print materials)
- Gathering and interpreting digital marketing data by actively monitoring media activity to build engagement, track and evaluate results
- Updating website information
- Developing and maintaining distribution lists for marketing and communications outreach
- Work in collaboration with external partners to promote regional initiatives, as required.
- Maintain regular communication with and work collaboratively with colleagues and project team members.
- Build strong relationships with community and industry stakeholders

**Qualifications**:

- Post-secondary Marketing, Business, Communications, Journalism, or Economic Development diploma or degree;
- Two to five years of experience in marketing coordination, corporate communications, writing/editing, marketing/advertising, content creation.
- Experience working in a fast-paced marketing and results-oriented environment, with a solid understanding of marketing plans and implementation, advertising, and social media
- A great communicator with a creative flair
- Proven experience with project coordination and management
- Ability to balance several projects simultaneously, prioritize tasks and meet deadlines; both planned and spontaneously
- Leadership skills and a proactive ability to identify marketing opportunities and create engaging print/digital content for our targeted audiences
- Skilled at distributing content to effectively create awareness of our organization, our work and the community we serve.
- An ability to measure the tangible and intangible effects of various communications
- Demonstrated excellent interpersonal, customer service, and communication (oral and written) skills to interact effectively with team members, target audiences, and the public
- Proficient computer skills with a demonstrated knowledge of analytics and graphic design experience
- Website design knowledge with basic understanding of HTML
- Demonstrated proficiency in internet marketing techniques, technologies and solutions
- Ability to work independently and as part of a team
- Demonstrated professionalism and ability to handle confidential and sensitive material
- A valid Ontario driver’s license and use of a vehicle.

How to Apply
- Submit a resume AND cover letter outlining relevant experience and interest
- Provide two samples of marketing or communication materials you have created

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