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Marketing Manager
4 months ago
**Overview**
**The Role**:
This role is a growth engine for the Quaker/Warehouse business with accountability to i) drive growth in the highly incremental Meals segment (with a focus on Cheetos Mac & Cheese and future brand expansion) and ii) deliver channel-specific innovations in priority channels (with a focus on Club & Mass).
**The Company**
PepsiCo Canada is recognized as one of Canada’s top 100 employers. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Our product portfolio includes 22 world-famous, billion-dollar brands; from Gatorade to Quaker, Tropicana to Lay’s and more. We make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's effort to help build a more sustainable food system represents a key element of the company's broader vision of accelerated, sustainable growth known as Winning with Purpose. As part of this vision, PepsiCo is striving to be a better company by further integrating purpose into the core of its business and brands and doing even more for people and the planet. Our purpose efforts include fostering a diverse and inclusive work environment, supporting the communities where we live and work, and improving choices in our portfolio through reformulations and new products.
At PepsiCo Canada, we are focused on delighting our consumers by delivering high-quality products and exciting brand campaigns. Our people are critical to our success and by supporting their personal growth and development and providing them with the tools they need to succeed, PepsiCo Canada is a company you’ll be proud to join
**Responsibilities**
**What you’ll be working on**:
- A change leader and influencer, this person will build a strategic vision to drive growth in the Meals segment (Cheetos Mac & Cheese, Rice-a-Roni, Pasta-Roni, Future Pipeline). They will set the agenda and ensure strength of execution to deliver both short-term and long-term results.
- Responsible for ensuring the Meals segment has long-term growth strategies and an innovation pipeline grounded in consumer insight.
- Lead the strategic planning process (Business Review through Annual Operating Planning) for the Meals portfolio, developing strategies and opportunities consistent with brand positioning and equity.
- Lead development and execution of the innovation pipeline through the Stage Gate and Taskforce processes.
- Lead the Total Connections Planning (i.e. Media & Communications plans) for the Meals portfolio, working with Insights and Agency partners to deliver effective programming.
- Leverage the total Quaker portfolio to identify and execute channel-specific innovation opportunities, with a focus on the Club and Mass channels.
- Responsible for wiring with Quaker US and key US innovation forums to identify harmonization opportunities for Canada across the total portfolio.
**Qualifications**
**Who’s a good fit for the team**:
- Minimum of Bachelor’s Degree (Business degree preferred).
- 4+ years marketing experience.
- Demonstrated ability to build growth plans through superior consumer marketing.
- Forward Thinking - Develops and collaboratively links key strategies and priorities to drive growth.
- Results - Develops and advocates for creative ideas, concepts and approaches that deliver quality results with urgency.
- Inspirational Leadership - Inspires commitment from others, even outside of his/her direct team, towards a shared vision and goal.
- Collaboration - Brings different groups together to identify and align around common goals and gain commitment to deliver superior results that could not be achieved alone.
- Curiosity for Learning - Demonstrating learning agility and curiosity to grow as a leader and to gain deeper insights that provide value to one’s work.
**What you can expect from us**:
- Competitive compensation, benefits, pension, RRSP contribution and vacation time
- A flexible working environment that promotes a healthy work-life balance
- A dynamic and inclusive culture that promotes you to bring your whole-self to work
- A supportive team that will encourage your professional growth and development
- An opportunity to be meaningful and impactful within your work and projects
- An opportunity to give back to the community with our Always on Volunteer 360 Program
- An organization that aims to use their scale, reach and expertise to build a more sustainable world
