Marketing Specialist

5 days ago

Mississauga, Canada World Vision Canada Full time

Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:
For Children. For Change. For Life.

**Position**: Marketing Specialist

**Reports to**: Marketing Manager

**Position Term**: Full Time Temporary till April 30, 2024

**Workplace Type**: Remote (Within Canada)

The Marketing Specialist will play a key role in the enablement of marketing and communication initiatives that support the market facing fundraising Advisors on the Philanthropy & Partnerships team. This role will strategize, plan and execute donor segment-specific treatments to acquire, cultivate and retain the target audiences of Major donors, Middle donors, Corporations, Planned Giving, and/or Churches.

**Duties and Responsibilities**:
As part of the Philanthropy & Partnerships Enablement Services Marketing team that enables our frontline fundraisers, the Marketing Specialist will:

- Work shoulder-to-shoulder with Advisors to proactively understand the assigned donor segments (i.e. Major donors, Middle donors, Corporations, Legacy Giving, and Church leaders).
- Work together with World Vision Programs and Product Alignment teams to have a deep understanding of the value proposition and the specific programs and approaches that we are seeking funds to support.
- In consultation with managers and advisors, develop strategy and execute tailored treatments and journeys for acquisition, cultivation and retention for assigned target donors.
- Liaise with internal and external writers and graphic designers to create customized communications that are focused and innovative in both approach and creative execution.
- Work to ensure that product and donor feedback is collected and used to facilitate product and donor experience enhancements, while keeping donor personas top of mind.
- Assist in the preparation of donor meetings and oral presentation materials, as required.
- Oversee the quality review process of all materials created to ensure alignment of brand and messaging.
- Proactively follow trends in the industry and external best practice for continual self and program improvement.
- Process all quotations and invoices related to external contracted services.
- Participate in all Philanthropy Marketing meetings, debriefs and contribute ideas to increase efficiency and quality in execution.

**Qualifications**:

- Bachelors degree in marketing, communications or equivalent.
- Minimum 5 years of marketing experience.
- Strong experience working with digital and social communications.
- Experience managing and being a project lead with vendors.
- Exceptional communication and editing skills.
- Comfortable in contributing to a strategic plan with creativity and innovative thinking.
- Organized, detail-oriented and highly deadline-driven.
- Able to work autonomously with mínimal supervision.
- Problem solving abilities for projects and delivery of execution.
- Strong project management skills, the ability to establish priorities, set and manage schedules and coordinate multiple projects at one time.
- Highly collaborative and the ability to interact effectively with all levels of the organization.
- Intimate understanding of the creative process and experience working with creative teams and agency relations.
- Experience with fundraising or brand management is an asset.
- Highly developed computer skills, including Adobe, Canva, Microsoft Office suite and cloud-based technology.

Why Consider Us?
- World Vision Canada has consistently been awarded Canada and GTA top employer awards.
- We are Canada’s largest development, relief, and advocacy non-profit organization.
- We embody an agile mindset here.
- We offer competitive pay and benefits. Our comprehensive health benefits start at day 1 which includes a Health Spending Account.
- We match pension contributions up to 6% and provide a top-up for pregnancy & parental leaves.
- We offer extra time off for restoration by closing for an additional day on long weekends, 6 times a year.
- We provide up to six weeks’ vacation, plus paid sick days, personal days & wellness days.
- We offer a family-friendly, caring, and flexible work environment.

We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us

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