Freelance B2B Content Writer

2 months ago


Montréal QC, Canada Sherpa Full time

We are currently seeking an experienced marketing communicator, storyteller, and content creator to join our team as a Freelance B2B Content Writer.

This role offers 10-20 hours of work per week, with the potential to transition into a full-time, permanent position should your projects achieve the expected results.

**About Sherpa**:
**Your Mission**:
As a Freelance Content Writer, you will be assigned specific projects where you will be responsible for crafting engaging copy that resonates with our audiences, sparks meaningful interactions, and effectively positions our brand in the market.

You will collaborate closely with our CEO and our sales team to ensure that all written content aligns with project goals, supports digital marketing, demand generation, and lead nurturing, and drives audience engagement.

We need to generate results quickly, so in this position, you’ll need to balance short-term objectives with long-term strategies.

**Your Responsibilities**:

- Publish and manage content effectively.
- Create SEO-optimized content across various digital and offline platforms to enhance visibility and drive organic traffic.
- Build and manage a content calendar designed to attract and engage a qualified audience.
- Monitor and analyze content performance metrics to refine strategies for continuous improvement.
- Work with stakeholders, including freelance graphic designers and video producers, to elevate content quality.
- Ensure all content maintains a distinct and clear brand voice in alignment with our target audiences.

**Your Qualifications**:

- Proven experience as a content writer or in a similar role, preferably in B2B marketing (5+ years preferred).
- Exceptional writing, editing, and proofreading skills in English, with the ability to adapt style and tone for various formats.
- Strong understanding of SEO best practices and experience in content optimization.
- Ability to work independently and meet tight deadlines.
- Proficient in researching various topics and conducting interviews with clients.
- Experience with Google Analytics and SEO tools (e.g., SEMrush) is essential, as well as experience with LinkedIn.
- BA/BS degree in communications, journalism, marketing, or a related field.
- Knowledge of graphic design software (e.g., Adobe Creative Suite) and experience with Prismic.io is a plus.
- Proficiency in French is an asset, as we operate in a bilingual environment, but this job will require only English content writing.

**Desired Traits**:

- Creative thinker who can simplify complex ideas into actionable content.
- Strategic planner who can develop strategies that motivate desired consumer behavior.
- Proactive problem-solver with exceptional organizational skills.
- Collaborative team player who values feedback and builds strong working relationships.

**Why Join Sherpa?**
- Competitive salary and benefits package based on experience and achievements.
- Flexible work environment promoting work-life balance.
- Engaging projects with intriguing clients that inspire creativity.
- Supportive, dynamic, and friendly work culture.
- Opportunities for professional growth and advancement.

**Let’s Connect**

Explore more about us at sherpa.event

**Please Note**:


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