SEO Outreach Specialist

2 weeks ago


Remote, Canada Copper CRM Full time

Copper is not just another CRM. It’s the only CRM that is 100% focused on helping clients build the strongest possible business relationships that will win them customers for life. While most CRMs are glorified databases with legions of custom fields, Copper takes a human and action-centered approach and functions at the heart of a business.

Copper surprises people: clients tell us they actually love their CRM, as this was previously a feat of impossibility. We’re turning CRM on its head by offering a beautifully crafted, Google Workspace-native tool that offers transparency, collaboration, and productivity.

It’s an exciting time to be part of this category, where there are few individual players left who are truly capable of capturing significant market share. We are one of them with a strong foothold in the space, and funds raised of $100 million.

**We are looking for an SEO Outreach Specialist to build a comprehensive strategy to secure backlinks and improve search engine rankings.**

You’ll primarily be responsible for increasing our sites’ ranking by obtaining high-quality backlinks. You’ll contact bloggers, influencers, website owners and major publications to create and maintain partnerships. In turn, these relationships will positively impact organic rankings and drive revenue.

**What you’ll do**
- Developing a link building strategy that improves SEO and search engine rankings for all Copper properties
- Collaborate with other SEO and marketing team members to ensure the consistency of our online marketing efforts
- Interact with outside vendors to build backlinks to our website and implement our link building strategy
- Contribute to the successful implementation of SEO and digital marketing campaigns by managing third-party service providers
- Conduct online research, interpret, and use the obtained data and results
- Find new link opportunities by using the latest search techniques and conducting a competitor backlink analysis
- Build and maintain healthy links by keeping track of a backlink profile
- Assist with other SEO-related tasks, when necessary

**What you’ll bring**
- Bachelor’s degree in Marketing, Communications, Advertising, Business, or Journalism is preferred
- 1+ years of experience in SEO, Digital Marketing, Communications, Sales, or related field
- Proven experience planning and implementing backlink campaigns
- Working knowledge of Google Analytics and backlink tools, such as SEMrush, Ahrefs, Monitor Backlinks, and others
- Strong analytical, communication, and problem-solving skills

Our teams are located in the UK, Canada and in the United States. We are remote first, and we are an equal-opportunity employer.

At Copper we are committed to building and empowering a diverse and inclusive environment. We recognize that diverse teams are strong teams, so we encourage people from all backgrounds to apply.

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