Officer, Digital Marketing

3 months ago

Toronto, Canada UNICEF Canada Full time

**A Career Opportunity**

UNICEF is the world’s farthest-reaching humanitarian organization for children. Across 190 countries and territories, and in the world’s toughest places, we workday in and day out to help children survive. To defend their rights. To keep them protected, healthy and educated. To give them a fair chance to fulfil their potential. Our work for every child relies entirely on voluntary support, including donations from generous Canadians.

**Officer, Digital Marketing (Permanent; Full Time; Flexible-Hybrid; based in Toronto)**

The Digital Marketing Officer will play a key role in implementing digital marketing campaigns and projects that help UNICEF Canada achieve its fundraising and advocacy objectives. Reporting to the Manager, Paid Digital Marketing, this role will support the conversion of business goals into successful digital marketing campaigns. The Digital Marketing Officer will provide effective project management to ensure campaigns and projects are delivered on schedule, on budget and on brand.

Working alongside the marketing team and other stakeholders (internal and external), the Digital Marketing Officer will help to increase brand awareness within the digital space, drive website traffic, generate leads and acquire new donors/donations and supporters.

Through ensuring the delivery of effective campaigns and projects, the Marketing Officer will aid UNICEF in delivering on its mission to ensure every child, everywhere can reach their full potential.

**The responsibilities of the position will include (but not limited to)**:
**Digital Marketing, Lead and Revenue Generation (35%)**
- Implement, maintain and help manage digital ad campaigns on Search (PPC and Google Grants), Paid Social (Meta, LinkedIn, TikTok, Pinterest), Display, Video and other digital platforms.
- Assist with external partner communication and management, as and when required. This includes (but is not limited to) campaign asset delivery, weekly report delivery, etc.
- Update and maintain internal digital marketing platforms and documents (A/B testing sheet, audience list tracking, marketing calendar, master budget sheet, Project management tools, Benchmark document etc.).
- Review ads and contribute to campaign monitoring, analysis, and optimization.
- Track conversion rates, cost per conversion (CPC), return on ad spend (ROAS) and cost per acquisition (CPA) on various ongoing and new digital campaigns.
- Stay up to date with digital marketing trends and offer knowledge and recommendations to help grow UNICEF’s digital program.

**Data Analysis, Reporting and Expense Management (35%)**
- Work in collaboration with internal and external stakeholders to report on digital marketing campaigns and program KPIs.
- Present findings on campaign performance, highlights, and risks and provide actionable insight on the performance of digital campaigns and activities and highlight areas for improvement.
- Extract data using the internal data management platform to report campaign performance and update them weekly for timed campaigns in the market
- Work with the Business Solutions Team to develop campaign tracking codes, parameters (Appeal Codes, UTM Parameters, etc.) and custom audience list
- Tracks ongoing campaigns and maintains the spend against budgets.
- Develop visual campaign dashboard in Google Data Studio/Looker Studio to maintain the data integration and integrity within these reports over time
- Assist with the reconciliation of digital invoices & billing for internal and external stakeholders (Google, Facebook, external vendors).

**Project Maintenance/Administration (30%)**
- Assist in preparing campaign and project briefs and help integrate input from teammates on strategy, budget, channels, creative direction, web etc.
- Assist with project management for digital marketing campaigns and support developing project plans, including workback schedules
- Help coordinate internal reviews and approvals. Effectively capture and communicate feedback and share campaign resources with external partners.
- Ensure deadlines are met by scheduling and monitoring tasks, tracking timelines, proactively communicating with stakeholders, anticipating issues and devising solutions.
- Facilitate the internal French Translation process for all digital marketing materials.
- Contribute to the maintenance of the marketing department’s annual calendar.
- Schedule meetings and records meeting minutes, capturing key information and actions.
- Maintain and update team file structure and organize documents on SharePoint as required.
- Assist with simple graphic design requests for online campaigns and materials (image resizing for the web using Canva, Photoshop etc.).
- Support internal stakeholders in managing tasks related to the digital campaign and ads
- A post-secondary degree, college diploma or equivalent years of work experience in marketing or a related field.
- Must be legally authorized to work in Canada,

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