Service Marketing

6 months ago

Toronto, Canada Toyota Full time

Job Description

Service Marketing and Promotion Manager

Rank 7

Scarborough, ON

What We’ll Bring:

- Company & Culture_- A hybrid work environment- A work environment built on teamwork, flexibility and respect- Professional growth and development programs to help advance your career- A focus on respect for people and continuous improvement- Summer Hours - condensed work week during the summer
- Benefits_- Competitive compensation package including bonus- Extended health care and dental benefits effective immediately- Company pension plan with additional employer contributions- Company demo vehicle- Associate vehicle discount program- Reimbursement programs (tuition & fitness)- Paid holiday shutdown and competitive paid time off benefits- Sabbatical leave program

What You’ll be Doing:

- Marketing_- Develop annual service marketing plan complete with scheduled activities and marketing promotions- Collaborate with internal stakeholders and agencies on Tier 1 marketing strategy supporting our 3 pillars (Tires, Quality Service, Genuine Parts); drive education & awareness to build P&S brand equity and set the stage for Tier 2/Tier 3 conversion- Strategically partner with Tier 2, Zone Parts & Service Managers (ZPSMs), agencies, and Toyota Dealer Association (TDA) to promote & support aligned Parts & Service marketing tactical conversion efforts at Tier 2- Design and deliver campaign-aligned & evergreen templates for dealers via Toyota Dealer Network (TDN) and AdBuilder to support brand aligned Tier 3 P&S advertising to drive conversion to service appointments/parts sales- Create and implement P&S marketing programs, activities, and communication assets that will increase brand relevance, customer connection and parts sales while driving customer loyalty and retention- Manage the Toyota Retention Support Program - Marketing Fund (TRSP Marketing) which provides quarterly reimbursement to dealers for eligible advertising within their local markets- Seek out new marketing activities and leverage available marketing channels to maximize investment; liaise with internal departments in the deployment of these activities- Develop and deploy merchandising and incentive programs for dealers; measure ROI to determine impact- Support accurate, current, and compelling P&S content on toyota.ca that supports customers in their ownership journey, delivering education through meaningful moments to drive loyalty and retention- Drive awareness & understanding of Service Marketing campaign strategies, execution & results with executive, zones, and dealers- Create Tire Centre Education and support materials, driven by the product team for use on Infostream- Support brand protection activities through ad campaigns and educational materials which speak to the benefits of Toyota Genuine Parts and the risks of counterfeit-
- Manage the TDN in-dealership digital advertising platform and associated creative materials- Support consistent provision of beneficial, brand and campaign aligned, TRSP eligible templates to the AdBuilder platform for dealer use
- Management_- Align team goals with TCI vision & hoshin priorities, establish checkpoints to support progress toward deadlines, coach team members on revising/pivoting to drive successful project completion- Drive learning & development through timely, candid guidance/feedback, seek opportunities for project work that align with team member growth opportunities and career goals- Communicate and prioritize project/task responsibilities of direct reports, provide guidance, feedback, and accountability for individual performance- Communicate corporate messages providing appropriate context in a timely manner- Lead team members in curation of aligned, consistent communications at Parts & Service Manager Action Group (PSMAG)/Sales Manager Action Group (SMAG)/Dealer Communication Team (DCT)/TDA/Subcommittee meetings to foster collaboration, understanding, support & Kaizen (continuous improvement)- Initiate and implement appropriate Kaizen efforts which results in work efficiencies relating to cost reduction or avoidance, improved time and process efficiencies
- Other_- Represent Service Marketing at TDA Meetings, DCT Subcommittee meetings, ZPSM meetings, PSMAG meetings, and P&S field staff meetings- Develop annual budget of $15.4M to support all Service Marketing activities across the tiers, manage this budget and lead other related departmental expenditures ($18M total)- Lock in and measure incremental success through the creation of Standard Operating Procedures (SOPs)- Standardize and share successes across the team or organization through 'yokoten' (shares best practices)- Maximize dealer participation in TCI programs

What You’ll Bring:
- University degree or college diploma in Business Administration, Marketing, or a related discipline- 5+ years of experience within the automotive industry- 5+ years of marketing experience is a strong asset- Prior management experience is a strong

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