Technical Marketer with Product Analytics Expertise

2 weeks ago

Mississauga, Canada Prepr Full time

**Responsibilities**:

- Collaborate with cross-functional teams to define and implement product-focused marketing strategies that align with business objectives.
- Utilize in-depth knowledge of product analytics tools such as Google Analytics, Google Tag Manager, Mixpanel, and Segment to track, analyze, and report on user behavior, conversion rates, and other key metrics.
- Translate complex data insights into actionable marketing strategies that enhance user engagement, retention, and conversion rates.
- Design, execute, and monitor A/B tests to continuously refine marketing campaigns and improve performance.
- Work closely with the marketing automation team to create workflows that nurture leads and guide them through the customer journey.
- Collaborate with the content team to develop data-driven content that resonates with target audiences and drives user engagement.

**Qualifications**:

- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Proven experience in technical marketing, with a focus on product analytics and data-driven decision-making.
- Proficiency in using Google Analytics, Google Tag Manager, Mixpanel, and Segment to gather insights and track user behavior.
- Experience with marketing automation platforms and the ability to create effective workflows.
- Excellent analytical skills and the ability to interpret complex data to drive marketing strategies.
- Strong communication skills and the ability to collaborate effectively with cross-functional teams.
- Detail-oriented mindset and a track record of delivering results in a fast-paced environment.

Join our team and contribute to our mission of helping 1,000,000 individuals become lifelong learners. We offer a competitive salary, benefits package, and a collaborative work environment that fosters innovation and growth.

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