Content & Communications Specialist

6 months ago

Vancouver, Canada SmartSweets Full time

As our Content & Communications Specialistyou will play a crucial role in telling our brand story and growing our passionate social media community of over 700K+on the mission to Kick Sugar, Keep CandyThis role reports to the Manager, Marketing Communicationsand will be hybrid in Vancouver, BC.

**Who Are We?**

SmartSweets is on a mission to Kick Sugar, Keep Candy We make the delicious candy you know and love with up to 92% less sugar than traditional candy. We are proudly Female-Founded and on our way to kick 5.5 billion grams of excess sugar out of candy in a single year (what we call our Mission to Mars). We are proud of our sweet culture and accomplishments. Our recent accolades include a certified Great Place to Work (3 years in a row), Waterstone Canada’s Most Admired Corporate Culture Winner, NielsonIQ Breakthrough Innovation Award Winner and Instacart’s Emerging Brand List.

**How You Will Grow Our Mission**:

- Develop and post daily social content on all platforms (Instagram, Threads, TikTok, Twitter (X), YouTube and LinkedIn) using Dash Hudson.
- Coordinate social schedule with Customer Experience Team.
- Lead social media calendar to align with greater brand calendar.
- Try new ideas and growth hacking strategies to improve engagement and increase social followers on all channels.
- Ensure consistent messaging using brand voice and claims guidelines across all touchpoints.
- Lead and manage social media campaigns, contests and brand partnerships from ideation to tracking insights.
- Ideate and coordinate content requests with creators (contractors).
- Work closely with the Influencer & Partnerships Team to leverage opportunities on earned platforms.

**Social Media Strategy & Reporting**:

- Follow, track and contribute to social media strategy set by Marketing Communications Manager to support the growth of the business
- Stay on top of tracking and updating social media strategy as requested. Present insights to Marketing Communications Manager and marketing team monthly.
- Track competitors and other CPG industry leaders. Report findings to Marketing team as needed.
- Share content and communications inspiration with the team regularly and communicate your vision.

**What You Bring**:

- 3+ years experience in social media, content and communications (ideation, coordination and strategy)
- You live and breathe social media and current pop-culture trends
- Creative and strategic thinking
- A deep desire to dream bigger and position SmartSweets as a trailblazer in the CPG industry
- You are very familiar with TikTok & Reels editing and optimization
- You are comfortable being featured on our social media channels
- Self starter that can manage multiple projects and daily tasks
- Must have experience in social media posting and analytics platforms
- Experience in CPG is an asset, but not required

**The Sweet Stuff**:

- Bear Benefits (aka. free candy)
- Bonus based on personal & company performance
- Extended health and dental benefits and EAP
- 5 Paid Restore Days (aka. sick days)
- 2 Gummy Days (aka. personal days)
- SweetWeek (aka. company shutdown in December)
- Life, Work, Flow Philosophy (aka. flexible work environment)
- Summer FriYAYs (aka. half days off on Friday in the summer)
- Monthly Cell Phone bill reimbursement
- Home Allowance to optimise your remote workspace
- Parental Leave Top Up Program (inclusive to all parents)
- Individual Development Program and funding
- Community Love (aka. paid Volunteer Day)
- Puppy Friendly Office
- Regular Squad Social Events
- **Our Commitment to Celebrating Individuality - Representation & Inclusion**_
- We are committed to elevating the voices of Squad and community members on the mission to Kick Sugar, Keep Candy We believe representing the uniqueness of all makes us stronger as a whole. We are making a difference by encouraging all Squad Members to practise allyship, educate themselves, inspire others to take action and support underrepresented communities._
- **COVID-19 Policy**_
- All Squad Members must be fully vaccinated for COVID-19. SmartSweets implemented this policy to reduce the risk that someone will be exposed to COVID-19 during in-person business activities. SmartSweets intends for this policy to comply with all applicable laws. It is based on guidance from the Centers for Disease Control and Prevention and local health authorities, as applicable. Reasonable accommodations will be made for medical conditions and sincerely-held religious beliefs or practices._

**Salary**: $55,000.00-$69,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- Vision care
- Work from home

Supplemental pay types:

- Bonus pay

Work Location: Hybrid remote in Vancouver, BC

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