Sales Associate Ii
5 months ago
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit **Our People **page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention
to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s
Service and Selling Models, creating a positive first impression, building on-going customer relationships through a
personalized experience, and leaving a positive, lasting impression.
SALES FLOOR:
Understands organizational objectives and makes decisions that align with Company priorities
Takes ownership and is committed to delivering results, while remaining actively aware of personal and
store metrics; and creates personal sales and clienteling strategies in partnership with the management
team.
Creates short
- and long-term strategies to achieve personal metrics and performance goals
Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
Represents Coach as a brand ambassador
Demonstrates Coach’s Selling and Service expectations at all times
Understands changes in local market with potential impact on business performance and supports the
execution of local sales strategies and tactics
Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going
productive relationships with customers
Creates positive impressions with customers by bringing best self to work through attire consistent with
Coach’s Guide to Style
Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong
knowledge of competition.
Provides in-depth product knowledge, including features, benefits, current offerings, and overall product
value.
Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.
Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
Sensitive to customers’ needs and tailors approach by reading cues
Attends to the unique and individual shopping needs of each customer.
Works with multiple customers simultaneously and breaks away as appropriate
Follows up with customers consistently and genuinely to influence/close the sale
Flexes personal selling techniques to contribute to overall store financial results
Builds lasting and loyal relationships with customers
Leverages Coach’s tools and technology to support relationship building and clienteling efforts
Creates enthusiasm and positivity for a shared vision and mission
Promotes and endorses a team selling environment
Fosters an environment of teamwork, trust and collaboration with internal and external customers
Remains solution oriented; is adaptable and flexible to changing business and store needs
Welcomes feedback and adapts behaviors as appropriate
Maintains a calm and professional demeanor at all times
OPERATIONS:
Ensures all daily tasks are completed without negatively impacting service or Coach standards
Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and
visual merchandising to Coach standards consistently and in a timely manner
Maintains a clean and tidy selling floor at all times
Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection
procedures
Replenishes inventory on sales floor as needed
Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor,
maintains strong organizational standards as it relates to product both in the stockroom and on the sales
floor.
Supports cash-wrap when needed to process purchases, returns, and exchanges.
Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.
Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains
strong organizational standards and maintains visual merchandising expectations.
Competencies required:
Drive For Results: Can be counted on to exceed goals successfully. Is consistently one of the top
performers. Very bottom line oriented. Steadfastly pushes self and others for results.
Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external
custo
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