Social Media Specialist

2 days ago


Montréal, Canada L'Oreal Full time

The Social Media Specialist plan, develop, design and manage social interactions across Brands digital channels to increase brand exposure and strengthen brand image.

Define and Enhance the Brand Social presence

In accordance with the Brand’s image, select the best platforms for social media presence, i.e. Facebook, Twitter, Instagram, etc

Create and implement Social Media Optimization (SMO) & Social Media Marketing campaigns across social media platforms

In collaboration with Marketing, assist with the creation and presentation of Social Media strategy and integrated marketing campaigns based on customer social media analytical data

Keep up to date on social media trends and best practices educating internal and external stakeholders

Interact with consumers

Interact with consumers in social media channels using social media management software and related tools, including forums

Spokesperson of the brand on forums and social media: news, advice, sales assistance, etc

Participate in the development of real-time marketing content based on monitoring social media, flagging opportunities, and formulating plans with internal and external stakeholders

Plan and manage the brand online social activity

Monitor, maintain and strengthen consistent online brand identity

Work cross-functionally to develop appropriate content, if required

Manage the Social and Community component of digital marketing campaigns

Provide internal stakeholders with detailed feedbacks

Produce social media listening and engagement reports for internal and external teams to fuel insight development

Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance

Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction

L'Oreal Canada is an equal opportunity employer.
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