Marketing Manager
1 month ago
**Job Profile**:
Marketing Manager Reporting to Director, Brand and Marketing Strategy
**Marketing Manager**:
**Reporting to Director, Brand and Marketing Strategy**:
At Knowledge First Financial (KFF), we’re on a journey to create an entirely new student experience. One that is built on instilling confidence in students around the paths they are choosing and their ability and agency to achieve their goals for the future. As enablers and orchestrators of students’ success, we will create access, affordability and agency for students and their champions across our services and solutions. This will provide them with guidance and support in all aspects of planning and saving for post secondary education - giving them a future-ready advantage and help them thrive well past their educational journey.
KFF is cultivating an environment that enables growth, trust and pioneering. To help drive our transformation and growth, KFF is guided by the following strategic pillars:
- Elevate our Expertise in Education Savings & Planning
- Aspire to be Trusted and Easy to do Business with
- Put our Customers in the Center of Our Experience
- Partner to Drive Value, Scale and Reach
**What makes us qualified to do this?**
In business since 1965 and owned and operated by a not-for-profit organization, everything we do is in service to our students. We are a diverse and passionate community of experts that firmly believes in the benefits of education, priding ourselves on helping to shape their future and empowering them to reach their full potential.
As we move forward, we will leverage and build upon our unmatched expertise in the RESP space to propel both our students and our company forward, ensuring a better tomorrow. Our vision is set, our future is bright, and we’re just getting started.
**Who Are We Looking for?**
Are you motivated by the opportunity to be part of a movement to create an entirely new student experience. Are you eager to contribute to a dynamic team passionate about creating a work environment that is inspiring, productive and fun?
Our team is currently searching for a Marketing Manager to help build and execute KFF’s brand and marketing programs. This role is focused on enabling and executing marketing programs to help build awareness and ultimately drive revenue for the organization. The marketing manager should have solid experience in brand strategy, campaign development, media (traditional and digital), project management, sponsorships, social media, analytics and is comfortable working with cross-functional internal teams and with external partners such as media and creative agencies.
Along with the support from other team members and agency partners, you will be contributing to the development and execution of the marketing initiatives and will produce highly engaging marketing campaigns that move the needle on results and help elevate the brand.
You will work in a highly interactive, team-oriented environment and help build a strong culture of collaboration across the team.
**Summary of Responsibilities**
- Contribute to the strategy and project management of campaign planning, execution, and post analysis of marketing initiatives
- Collaborate and project manage other enabling service partners - copywriters, graphic designers and digital/IT services and agency partners
- Maintain content calendar for campaigns in market
- Support the development of all creative, including assets for paid and owned media
- Help shape and communicate our Brand’s vision and mission
- Manage the budget associated with the delivery of programs
- Showcase strong creative thinking and business problem solving skills that have thoughtful strategies and clear and actionable deliverables
- Manage vendors that support delivery of programs and corresponding budget
- Help analyze and track key organizational metrics
- Stay informed about trends and tools in media, marketing, and advertising
**Qualifications**
- University degree in business or marketing preferred with 5+ years of marketing experience managing the delivery of campaigns and managing agency partners
- Experience working in the financial services preferred but not required
- Strong interpersonal skills, effective at building relationships at all levels.
- Ability to work independently and efficiently in a busy environment managing multiple projects, shifting priorities, and tight deadlines.
- Strong organizational and project management skills with a strong personal commitment to excellence
- Highly professional and articulate with sensitivity, discretion, and an appropriate demeanour.
- Comfortable dealing with ambiguity
- Strategic thinker and highly organized
- Someone who listens to diverse perspectives with an empathetic attitude.
- A lifelong learner that is performance driven.
- Someone who recognizes our customers as our most important stakeholders.
- The ability to work in a team setting and serve value.
- Someone who continuously t
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