Marketing Manager
3 weeks ago
**Job Summary**:
**Duties and Responsibilities**:
- Maintain Dealerships website, including content generation.
- Handle Dealership requests for website updates and other digital projects.
- Creates digital marketing strategies
- Creates and prepares all print advertising, radio, and TV commercials,direct mail, in store point-of-purchase merchandising aids, interior & exterior signs.
- Take initiative to find unique marketing opportunities within dealership to drive traffic & awareness and ultimately sales.
- Manage digital campaigns on SEM platforms.
- Prepare marketing activity reports and metrics for measuring program success.
- Set goals, establish and track key metrics across all digital channels.
- Pulling lists for targeted ad campaigns and marketing initiatives from dealer internal / external systems.
- Monitor digital online material, analyze and offer insight for solutions to improve customer traffic, conversations and leads.
- Liaise with third-party vendors to execute digital campaigns
- Experience developing landing pages and html /css coding.
- Target existing accounts and prospective accounts that result in revenue growth.
- Communicates marketing efforts to all dealership employees.
- Prepares marketing reports and presents them to management.
- Maintains professional appearance
- Other tasks as assigned
**Experience**:
- Minimum 3 -5 years of digital marketing experience in the automotive industry.
- Proven ability in understanding and leverage analytics and other digital tools to identify trends, set goals,
- Strong communication skills both written and oral.
- Proficient with CRM systems.
- Reynolds & Reynolds experience an asset.
**Benefits**:
- Vacation & paid time off
- Dental care
- Bonus scheme
- Vision care
- Extended health care
- On-site parking
- Life insurance
**Job Types**: Full-time, Contract, Permanent
**Salary**: $73,000.00-$100,000.00 per year
**Benefits**:
- Paid time off
Work Location: In person
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