Assistant Trade Marketing Manager
2 weeks ago
As a company made up of pet owners, we believe that pets and people are better together. If you share our passion for pets and you're looking for a career where you can take ownership, collaborate and contribute to challenging, satisfying and meaningful work, then you are the type of person we want at Nestlé Purina PetCare Canada. We are a leader in the pet care and pet nutrition industry, producing Canada’s best loved brands including Alpo ®, Beneful ®, Beyond ®, Dog Chow ®, Cat Chow ®, Fancy Feast®, Friskies®, Tidy Cats®, Pro Plan®, Purina ONE® and many more. Join us in enriching the lives of pets and the people who love them.
**Position Snapshot**
Business area: Nestlé Purina PetCare Canada
Job title: Assistant Trade Marketing Manager
Location: Mississauga, ON located at 2500 Royal Windsor Dr, Mississauga, ON L5J 1K8
Hybrid
**Position Summary**
The Assistant Trade Marketing Manager assists the Senior Trade Marketing Managers in driving the category and shaping segment and brand strategy by channel through the integration of marketing and sales strategies to commercialize generating demand initiatives.
**A day in the life of an Assistant Trade Marketing Manager**
As an Assistant Trade Marketing Manager, you will:
- Support the Trade Marketing team in advancing the development and deployment of key initiatives with analytics and project management
- Assist the Senior Trade Marketing Managers in partnering with brand marketing and sales teams to assist in shaping segment and brand strategy by channel for the category
- Assist the Senior Trade Marketing Managers in the development of segment and brand 4P strategies by channel aligned to shopper drivers
- Analyze programs and activities to evaluate the impact on the business
- Monitor portfolio in-market performance and target delivery, assisting in identifying gaps and working cross-functionally on gap close solutions
- Lead the analytics and development of new item post evaluations
- Assist with the development of new item presentations, as well as category and brand stories
- Leverage market trends to identify key data insights for the Trade Marketing Team - i.e. extract/interpret Nielsen/Homescan data and simplification of data to be published
- Lead in the development and maintenance of scorecards for key strategies as they move into execution
- Track and achieve Key Performance Indicators (KPI’s) - i.e. New Item Distribution, Pricing, & Promotion
- Assist with distribution build assumptions and track new item performance
- Manage communication through the internal website and maintain all assets regarding Trade areas on the site.
- Be accountable for publishing key team communications and strategies on internal website on time, in full
- Manage the New Item Sales Sample process and quantities with the sales and marketing teams for all innovation
**What will make you successful?**
- Completion of a University in Business Administration with a focus on sales and marketing.
- 1-2 years experience in Sales, Marketing or Trade Marketing
- Strong analytical skills with proven ability to synthesize data, derive relevant insights, and craft compelling presentations
- Critical thinker with the ability to think through problems and bring forward recommendations
- Strong attention to detail and accuracy
- Excellent project management and facilitation abilities
- Strong communication and presentation skills
- Ability to multi-task and thrive in a fast paced environment.
- Advanced proficiency in Nielsen Analytics and Springboard.
We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression - this really could be a move towards the exciting sales career you’ve always wanted.
**Benefits**
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
- Company matched pension plan
- Three weeks of Vacation and five personal days (Personal Paid Holidays)
- Hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Free Headspace Account - guidance to create habits to support your mental health
- Up to 50% off - Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
- Additional discounts on a variety of products and services offered by our preferred vendors and partnerships
- Bring your dog to work
**What you need to know**
Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin
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