Social Media Specialist

4 months ago

Montréal, Canada Maison Birks Full time

**Birks. Pure Delight.**

Established since 1879, **Birks** is a luxury jewellery store whose reputation is built on quality, exclusivity, unique design and excellence in service. We pride ourselves in offering meaningful experiences and in building intimate relationships with each and every one of our clients.

As a **Coordinator, International** **Marketing** for our **Birks** Corporate Office, located in downtown Montreal, you will get to embody our **belief in the promise of a brighter tomorrow** through each interaction. As such, you will get to work in a highly motivated team that values excellence, hard work and team work.

**Role description and responsibilities**:

- Develop an in-depth understanding of customer segments, their needs and key drivers for engagement
- Develop yearly social media strategy, and when necessary, pivot the strategy to ensure content is reflective of relevant social media trends, current events and brand sentiment.
- Own the development of the always-on editorial content strategy of social media channels (including Facebook, Instagram, Pinterest, Youtube, Linkedin and Google my Business), creating original content that supports business needs and keeping a content calendar, which reflects the marketing calendar activities for Maison Birks and Brinkhaus, multi-branded accounts.
- Support editorial content and calendar for Chinese Social Media accounts (WeChat, Weibo and Red Book) in collaboration with Chinese Marketing agency.
- Broaden Birks Group Inc brand's social media footprint via platform expansion. Lead projects as needed.
- Collaborate with cross-functional teams to scope and execute projects. Communicate effectively with partners and stakeholders to outline plans, process, and results. Work closely with internal teams including marketing, ecommerce, digital media, web, merchandising and other marketing teams to ensure proper alignment across paid, earned, shared and owned media.
- Demonstrate strong project management skills including conceptualization; analysis; driving alignment; planning resources; managing across teams; managing milestones and objectives and being responsible for overall project, content or campaign success.
- Monitor the latest trends in social media marketing, including formats, channels, relevant influencers and KOLs and technologies in order to improve performance and provide recommendations.
- Understand and communicate basic design principles to in-house creative studio and/or creative partners to build compelling digital assets. Create and curate shareable content, develop compelling, dynamic content that inspires and drives positive engagement, and increases brand loyalty.
- Program social posting leveraging Later, social programming platform for both Brinkhaus and Maison Birks channels.
- Proactively engage with influencers and opinion leaders to increase earned media activity through editorials, blogs, social platforms, etc. Support partnerships and collaborations as needed.
- Oversee community management in collaboration with the internal customer service team and proactively manage online conversations by engaging with users.
- Set annual social media KPIs and objectives and closely monitor results. Report on key KPI’s of social media channels on a monthly basis including growth, engagement, reach, monthly wins and competitive analysis for both Maison Birks, Brinkhaus and Birks Jewellery channels.
- Leverage available tools and online reporting capabilities to report on program successes, developing clear competitive benchmarks.
- Collect and analyze platform insights for continued evolution of content strategies and optimal posting cadence.
- Prepare and present programs and metrics for various internal management and brand partners.
- Support the Sales Team with their social media activities including support and training.
- Support the marketing team with any other relevant tasks.
- 3-5 years of relevant experience as a digital marketer in-house or at a media, marketing or advertising firms or agencies with focus on social media marketing
- University degree in Business, Marketing option or equivalent
- Experience developing and managing channel strategy and budgets
- Proven track-record in social media strategies and techniques
- Strong online and social copywriting experience
- Experience collaborating with cross-functional partners
- Strong leadership skills and project management skills.
- Analytical and Strategic with in-depth knowledge of relevant social media KPIs and performance tracking
- Highly Innovative and creative
- Detail and accuracy oriented
- Strong time management skills with the ability to handle multiple, simultaneous priorities.
- Understanding of Google Analytics and MSOffice (Word, Excel, PowerPoint and Outlook) is required
- Excellent communication and presentation skills
- Bilingual - Proficient in grammar, spelling, and punctuation in English and French

**In return for your commitment to excellence,

  • Social Media Manager

    3 months ago

    Montréal, Canada Hoski Media Full time

    **Job Title: Social Media Head - Short Form Video & Organic Content Specialist** **Job Overview**: **Responsibilities**: **1. Content Strategy and Planning**: - Develop and execute a robust **social media content strategy focusing on short-form videos and organic content.** - Create a content calendar that aligns with the brand's voice, values, and...

  • Social Media Specialist

    4 months ago

    Montréal, Canada Blinds To Go Full time

    **Social Media Specialist** Blinds To Go is seeking a Social Media Specialist with experience in developing Social Media strategies and manage all elements of social: including by platform, copywriting and creative development. This person should be strong in strategizing, planning, execution, and ongoing optimization of our social presence. **Key...

  • Social Media Specialist

    3 months ago

    Montréal, Canada Maison Battat Inc. Full time

    Social Media Specialist **Maison Battat Inc. - Montréal QC.** At Battat, we’re in the business of making kids happy. Thanks to our team of dynamic, talented and motivated individuals, we design and manufacture high quality, educational, and innovative toys that kids and parents around the world have loved for over 45 years! Joining Battat means working...

  • Social Media Specialist

    4 months ago

    Montréal, Canada Le Creuset Full time

    *Annonce en français publiée séparemment* **Who we are**: More than just cookware, **Le Creuset** has been a colourful companion to meals and memories around the world **since 1925**. Respect for tradition and authenticity have been Le Creuset’s guiding principal for nearly 100 years - our passion for superior artisanal quality, exceptional design, and...

  • Social Media Manager

    3 months ago

    Montréal, Canada ZLR Media Full time

    **Sister Company**: North Media Group **Location**: Montreal, Canada (Remote Position) **Job Type**: Part-Time Internship **Experience**:No prior Experience Needed **About Us**: North Media Group is Canada's fastest-growing media/news outlet on social media, connecting Canadians to their cities through a diverse network. Our primary target audience is...

  • Social Media Specialist

    3 months ago

    Montréal, Canada WERFY Full time

    **Company Description** We Rent For You Inc. is a property management company based in Montreal, specializing in the rental and management of residential and commercial properties in Quebec and Florida. We take pride in providing quality services to our clients, ensuring that their properties are well-maintained and their needs are met. Our WERFY division...

  • Social Media Specialist

    4 months ago

    Montréal, Canada Jegantic Group Full time

    **SEEKING: Social Media Marketing Coordinator** Are you looking for a new and unique opportunity to showcase your expertise by managing and developing the social media marketing for a multi-million dollar hospitality enterprise, amongst the largest in Canada? Could you see yourself working in some of the most fabulous venues in the city with incredibly...

  • Social Media Specialist

    4 months ago

    Montréal, Canada Vosker Full time

    **Company Description** VOSKER**, North America's leader in remote area surveillance. Every day, we take pride in helping our customers keep an eye on what really matters to them by developing solar-powered, cell-connected cameras on our exclusive platform. In a few words at VOSKER; **We are efficient, we think differently, and we take care of our people**...

  • Social Media Specialist

    2 weeks ago

    Montréal, QC, Canada Eli Health Full time

    About you:As a Social Media Specialist at Eli Health, you will play a crucial role in shaping and executing our content strategy, enhancing our digital presence, and driving engagement across all platforms. Your creativity, strategic insight, and hands-on approach will directly support Eli’s mission of improving lifelong health with real-time hormonal...

  • Social Media Specialist

    3 months ago

    Montréal, Canada Vosker Full time

    Company Description **VOSKER**, North America's leader in remote area surveillance. Every day, we take pride in helping our customers keep an eye on what really matters to them by developing solar-powered, cell-connected cameras on our exclusive platform. In a few words at VOSKER; **We are efficient, we think differently, and we take care of our people** !...

  • Social Media Specialist

    5 days ago

    montréal, Canada Ecksand Full time

    ENGLISH WILL FOLLOW Chez Ecksand nous nous soucions de la planète et de ses habitants. Et nous savons que vous aussi. Ecksand est une marque de bijoux située au centre-ville de Montréal, qui se spécialise dans les bagues de fiançailles, les alliances et les bijoux durables. Nous sommes fiers de créer des bijoux qui ont un sens: des pièces...

  • Social Media Specialist

    3 weeks ago

    Montréal, QC, Canada Eli Health Full time

    **About you**: As a Social Media Specialist at Eli Health, you will play a crucial role in shaping and executing our content strategy, enhancing our digital presence, and driving engagement across all platforms. Your creativity, strategic insight, and hands-on approach will directly support Eli’s mission of improving lifelong health with real-time hormonal...

  • Social Media Specialist

    3 weeks ago

    Montréal, QC, Canada Eli Health Full time

    **About you**: As a Social Media Specialist at Eli Health, you will play a crucial role in shaping and executing our content strategy, enhancing our digital presence, and driving engagement across all platforms. Your creativity, strategic insight, and hands-on approach will directly support Eli’s mission of improving lifelong health with real-time hormonal...

  • Social Media Marketing

    4 months ago

    Montréal, Canada 1st Reporting Full time

    Responsibilities: - Develop and implement social media strategies to increase brand awareness and engagement - Create and curate engaging content for various social media platforms - Monitor social media channels for trends, opportunities, and customer interactions - Collaborate with the marketing team to align social media efforts with overall marketing...

  • Social Media Marketing Specialist

    3 months ago

    Montréal, Canada Varon Spirits Full time

    Are you a social media maven with a passion for digital marketing and creating captivating campaigns? We're on the lookout for a skilled Social Media Marketing Specialist to join our team. If you have a knack for SEO, crafting compelling content, executing digital ads, and mastering GEO targeting and GEO fencing strategies, we want to hear from you! Key...

  • Social Media Marketing Specialist

    1 month ago

    Montréal, QC, Canada Diner en Blanc International Full time

    **About Dîner en Blanc International**Founded in 2012 in Montreal, Dîner en Blanc International Inc. manages and develops the license for Dîner en Blanc events worldwide. Today, these events are organized in over 70 cities and 20 countries, each produced by independent local organizers. DEB INT trains and assists local teams while remotely ensuring...

  • Social Media Specialist

    1 month ago

    Montréal, QC, Canada ALDO Group Full time

    **Job Title**: Social Media Specialist - Call it Spring **Department**: Looking to unbox your full potential? **Find YOUR Fit** at the ALDO GROUP. **FIND YOUR FIT** - Recognition programs to showcase your talent! - Tools to support and help them to reach their Career Goals. (Training Offers, Scholarship Programs, LinkedIn Learning and more). - To be part...

  • Social Media

    4 months ago

    Montréal, Canada Lightspeed Commerce Full time

    **Hi there! Thanks for stopping by** Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place! We are looking for a bilingual (English/French) **Social Media & Community, Specialist **to join our Global Marketing team. You will be a voice for our customers on our global social platforms, managing...

  • Social Media Content Specialist

    4 months ago

    Montréal, Canada Merkle Full time

    **Advertising**: **Remote | Montréal, QC** **About the job**: Want to join the team? We are looking for driven **Social Media Content Specialists** that are available to work a **combination of shifts, including days - 8AM - 4PM North American Central Standard Time, evenings - 4PM -12AM North American Central Standard Time, and overnight shifts - 12AM -...

  • Marketing and Social Media Manager

    4 months ago

    Montréal, Canada Green Horizon Full time

    Let’s slow things down. Here’s a quick introduction to Green Horizon: Bringing emotion and a narrative to tell the stories of people is what defines us. Just like cinema, we want to bring any viewers of our creations into other universes. GH is more than just an agency. It is a way of helping individuals share their stories with the world and allow...