Marketing Manager

3 weeks ago

Headingley, Canada Mammoth Equipment & Exhausts Full time

**About the Role**:
**Duties and Responsibilities**:
**Global Team Collaboration**:

- Closely collaborate with the Global Marketing Manager of Mammoth Equipment and Exhaust Inc. to develop and execute global company brand strategies and marketing campaigns.

**Team Management**:

- Lead and manage the marketing team, providing direction, guidance, and support to ensure the successful execution of marketing initiatives and campaigns.
- Foster a collaborative and high-performance culture within the marketing team, promoting professional development and cross-functional collaboration.

**Collaboration with Sales Team**:

- Work closely with the sales team to develop and execute marketing strategies that support sales objectives, including lead generation, customer acquisition, and retention efforts.
- Collaborate with sales representatives to gather insights and feedback from the field, informing marketing strategies and campaign adjustments as needed.

**Collaboration with Customer Service**:

- Partner with the customer service team to understand customer needs, pain points, and feedback, incorporating this information into marketing initiatives and messaging.
- Develop marketing campaigns and materials that support customer service efforts, enhancing the overall customer experience and satisfaction.

**Brand Expansion**:

- Spearhead the expansion of Mammoth Equipment and Exhaust Inc. and The DPF Company Inc. into new markets by establishing and nurturing a robust brand presence.
- Curate and maintain a comprehensive library of digital sales and marketing collateral, providing detailed insights into the core services offered by the companies.

**Content Marketing**:

- Develop and execute a Content Marketing Program focused on addressing client pain points and positioning Mammoth Equipment and Exhaust Inc. and The DPF Company Inc. as premier options in the diesel heavy-duty, automotive, maritime, and rail aftermarket sector, thereby supporting inbound lead generation.
- Plan and manage advertising campaigns to enhance brand awareness and support B2B lead generation efforts.

**Website Management**:

- Oversee the management and upkeep of the companies’ respective website properties to deliver tailored messaging catering to various visitor personas within the diesel heavy-duty, automotive, maritime, and rail aftermarket industry.

**Social Media Strategy**:

- Collaborate with relevant stakeholders to devise and implement a social media strategy aligned with B2B lead generation objectives, leveraging content marketing initiatives and brand narratives.

**Partnerships and Sponsorships**:

- Identify and leverage strategic partnerships and sponsorships to amplify brand presence and establish targeted market penetration in primary and growth markets.

**Product Promotion**:

- Work closely with the Innovation teams of both companies to promote new product and service offerings to corporate clients and the wider heavy-duty automotive community.

**Business Development Support**:

- Provide assistance to the Business Development teams in crafting tailored client presentations and driving account development efforts.
- Support B2B lead generation effort to ensure consistent supply of high-quality relevant leads to the Sales team.

**Visual Identity & Creative Services**:

- Provide oversight and project management support for the visual design team members.
- Conduct regular audits to ensure adherence to visual identity standards across all touchpoints.

**Strategic Planning**:

- Create and manage annual marketing strategies and plans, aligning them with company objectives and industry trends.
- Develop key performance indicators (KPIs) and return on investment (ROI) metrics to measure the effectiveness of marketing initiatives.

**Execution and Alignment**:

- Ensure that the marketing department aligns with the overall strategy throughout the year to achieve goals and tasks on time.
- Innovate digital content creation, storytelling, and process improvement to enhance the company's narrative and maintain relevancy in the market.

**Budget Management**:

- Work with the CEO and CFO to create an annual marketing budget.
- Hold the marketing team accountable to the budget, finding ways to be more cost-efficient and allocating funds for the highest return on investment.

**Qualifications**:

- Bachelor's degree or diploma in Marketing, Communications, Business, or related field.
- Minimum of five (5) years of progressive experience in marketing, with a focus on strategic planning, budget management, and team leadership.
- Proven track record in developing and executing successful marketing campaigns, with a strong emphasis on digital marketing and brand management.
- Strong organizational and detail-oriented skills with the ability to manage multiple projects and budgets simultaneously.
- Sufficient expertise in graphic design, copywriting, and content layout to evaluate quality and offer recommendations.
- Demon

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