Assistant Media Planner/buyer

2 weeks ago

Toronto, Canada EssenceMediacom Full time

Job Title: Assistant Media Planner/Buyer (Broadcast) - **Universal Pictures Group**

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

Overview:
For a century, Universal Pictures has been known for its diverse slate of films including Jaws, E.T., Jurassic Park and The Fast and Furious franchise as well as for its critically acclaimed fan favorites Get Out, Oppenheimer, Promising Young Woman and The Holdovers. Be part of the studio’s 2024 blockbuster release slate with Kung Fu Panda 4, The Fall Guy, The Bikeriders & Wicked (Part I) to name just a few.

The Assistant Planner/Buyer will assist their client team in the preparation of budgets, competitive and target analysis reports, media POV’s, and media proposals. This individual will also resolve billing discrepancies.

An important part of the role is to learn and assist in the development of broadcast media plans and executions and related functions. They will assist Planner/Buyers in all aspects of the negotiating process and servicing, while developing knowledge of vendor offerings, computer and maintenance tools and research.

Your Impact:

- Input and track client schedules in campaign management system
- Handle day-to-day client requests
- Secure and confirm makegoods for campaign inventory
- Review vendor contracts for accuracy
- Generate schedules where necessary/appropriate to client teams
- Assist in the preparation of PowerPoint presentations
- Analyze and prepare post-buy reports and presentations
- Prepare status updates for internal status meetings, which includes taking minutes and updating status documents
- Utilize and understand proprietary and syndicated research tools used for planning and reporting purposes
- Study demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
- Utilize syndicated research to help analyze the competitive landscape
- Develop agency point of views on media opportunities for submission to the client
- Input data into Campaign Management (i.e. DDS) and Ad Serving platforms
- Resolve discrepancies within the billing process

Secondary Responsibilities:

- Attend client specific and departmental meetings
- Attend mandatory Agency Training
- Attend media training programs
- Attend presentations by vendors / potential vendors
- Participate in creative brainstorm sessions
- Proactively keep abreast of industry trends and share knowledge with team
- Assist in the compilation of marketing and media data to be used as support for implementation decisions
- Assist in the preparation and rationale of media recommendations and plan presentations

Your Qualifications:
Skills/Attributes:

- Effective written and oral communication skills
- Demonstrates very high level accuracy and attention to detail
- Self-starter who demonstrates initiative
- Ability to manage multiple projects
- Works well in a team setting
- Thrives in fast paced environment
- Embraces agency core values
- Desire to learn, develop and progress

**Experience**:

- College Graduate
- Relevant Internships

Knowledge:

- Proficient with Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)
- Desire to understand the broader media landscape and its impact on campaigns and strategies

Qualities:

- Digitally Savvy: Personally uses digital social media, demonstrates passion about emerging media, Google Analytics, Google Images, ability to search and research topics, etc.
- Thrives in team environment
- Entertainment industry experience
- Passion for movie/entertainment industry, avid movie-goer

About EssenceMediacom

EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them “Essentials” because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture is our power, where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

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