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Marketing Science Analyst

4 months ago

Toronto, Canada Valtech Full time

**Marketing Science Analyst**

**What we are looking for**:
Valtech is seeking a data-minded Marketing Analyst with experience in measurement, data, analytics, dashboards, optimization & SEO. We are looking for individuals with a passion for helping solve clients’ challenges through data and attain an ROI from their digital investments & data sets.

This is an exciting opportunity to grow your skills and work with a fantastic roster of clients within an expanding Marketing Science practice at Valtech. We place a strong emphasis on KPIs, measurement, and tagging across the customer journey, with an experiment-driven approach. You’ll be hands-on with a variety of platforms including Google Analytics, Google Tag Manager, Episerver, Sitecore, Salesforce Commerce Cloud, Optimizely, and others (feel free to bring your favorite tools into the mix).

Before we continue to dive into the requirements for the role let’s talk about **Why you should join Valtech?**

**Flexibility**:We trust in the expertise, skills, and actions of our colleagues. That’s why we provide a flexible work schedule that supports work/life balance.

**Career Advancement**:We offer a career, not just a job. We invest in the personal and professional growth of every employee because we believe growth leads to both business impact and personal fulfillment.

**Learning and Development**:We foster a culture that encourages and promotes professional growth and development, with continuous learning through our in house LMS (Ask us about the Academy)

**Toronto Benefits**:

- We offer competitive compensation, Group Benefit Plan, and a Health & Wellness program ($1000 toward mental health)
- Flexible Paid Time Off under Valtech's policy to support your work-life balance
- Monthly events with an active culture club
- We close over the winter holidays and keep summer hours to help you make the most of those sunny Friday afternoons

Want to learn more about our unique culture and awesome people click here

**What you will do**:
You will be working closely with colleagues across North America and the role breaks down into two large buckets:
Billable client work including but not limited to:

- Delivery of workshops to define KPIs, digital objectives, project requirements, and education on digital best practices
- Delivery and implementation of optimization roadmaps and experiments
- Delivery and implementation of data strategy, data layer design, and tagging plan
- Delivery and implementation of dashboards & ongoing reports
- Delivery and implementation of a marketing automation plan
- Delivery and implementation of SEO recommendations & enhancements
- Research into the latest practices, tools, and approaches to make informed recommendations
- Providing general guidance and expertise to our clients as a trusted advisor
- Non-billable work to produce thought leadership and provide sales support defining early opportunities
- Travel within Canada and US is expected to deliver client workshops (pre-COVID 19).

**What you should have**:

- Experience with analytics tools such as Google Tag Manager, Google Analytics, Adobe Analytics, Adobe Launch
- Experience in configuring and using Google Tag Manager & Google Analytics to understand visitor behavior and identify opportunities for optimization
- Experience with GA4 implementation, maintenance, QA, data analysis
- Understanding of marketing strategy and optimization tactics including personalization, SEO, A|B testing automation
- Experience presenting to stakeholders and delivering workshops and training engagements
- Understanding of audience segmentation and content targeting to segments
- Experience developing and prioritizing KPIs to measure a program, initiative, or project
- Experience embedding analytics and optimization within larger digital delivery projects
- Experience with DXPs such as Sitecore, Episerver, Salesforce Commerce Cloud
- Familiarity with SEO / optimization tools such as Semrush, CrazyEgg, HotJar

Nice to have:

- Experience in a consulting or client services environment (>2 years)
- Experience with dashboard tools such as Google Data Studio, PowerBI, Tableau
- Marketing Automation experience (Marketo, Pardot, Episerver, etc.)

**Here’s** **a little about us**:
Valtech is a global digital agency that focuses on business transformation for our clients. Founded in 1993, Valtech has established itself as one of the largest independent global agency groups with more than 5,000 exceptional individuals operating out of 40+ offices in 15 countries. We work with some of the world’s best-known brands from travel to retail, connected experiences to automotive and we’re now ready to bring on even more talented colleagues to join us.

Accommodations are available on request for all aspects of the selection process.

So, if you are looking for your next challenge? Then this is your chance to join our team of exceptionally talented, creative, and innovative professionals working with c