Measurement Analyst, Marketing Science

4 months ago

Toronto, Canada TikTok Full time

Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
TikTok is looking for a full-time Measurement Analyst. This role will partner with our advertisers to help measure the effectiveness of their investment with our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support. We seek highly-driven, empathetic, individuals who are looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

**Responsibilities**:

- Assist Measurement Partners with the setup and monitor ad effectiveness studies for advertisers to help them quantify the value TikTok drives for their business and optimize their campaigns
- Partner primarily with clients and agencies to provide measurement that can lead to a better understanding of their performance on the platform
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and clients.
- Develop a close relationship with TikTok's measurement product organization to better enable advertisers and agencies to adopt measurement solutions
- Develop education sessions and collateral for internal sales teams, advertisers and agencies on marketing and measurement best practices
- Partner closely with data science teams to develop meta-analysis that produces media insights for advertisers and agencies to take action on

**Qualifications**:
Minimum Qualifications
- Bachelor's degree in a quantitative field or related field
- Minimum 2 years of experience with digital advertising, large marketing-related organizations, or measurement suppliers
- A track record of inferential problem solving through experimental design and analytical methods
- Exceptional time-management and goal-oriented task management skills is a must
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
- A track record of driving client decisions with clear communication and team collaboration
- Track record of operating independently and proactively identifying opportunities to help meet the goals of the team and broader organization

Preferred Qualifications
- Graduate degree's in a science, mathematics, operations, business, digital marketing, or research preferred
- Experience with advertising agencies or complex marketing data-driven organizations preferred
- Interest in working in a fast-paced environment with global talent

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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