Lead, Paid Digital
4 weeks ago
**Job Title**: Paid Digital Lead, Reliance Home Comfort
**Location**: Toronto, Ontario
**Reports to**: Director of Marketing
**Job Overview**:
Reliance's growth is significantly driven by paid digital channels. As the Lead for Paid Digital, you will oversee the strategy, execution, and optimization of paid search and digital campaigns across multiple channels, contributing to 50% of the company's growth. While Reliance has traditionally relied on conventional marketing methods and focused primarily on search in the digital space, your role will involve evolving our approach by developing and implementing strategies that utilize both existing and emerging social channels to drive growth.
Additionally, you will streamline and enhance the efficiency of our Paid Search execution. This position requires close collaboration with cross-functional teams, management of large budgets, and a focus on measurable business outcomes like customer acquisition and lead generation. You will have the opportunity to implement data-driven marketing initiatives and play a key role in shaping our overall digital growth strategies.
**Key Responsibilities**:
- Develop and implement paid search strategies: Drive customer acquisition by overseeing Google Ads, Bing Ads, and other paid search platforms with a focus on ROI, lead generation, and overall digital performance.
- Design and execute paid digital awareness campaigns: Enhance brand visibility through targeted social ads, YouTube, and digital media, focusing on broad audience reach and engagement.
- Manage large-scale campaigns: Oversee and optimize campaigns to meet monthly and quarterly KPIs, including Lead Volumes, CPL (Cost per Lead) and CPA (Cost per Acquisition), Impression Share, Impressions & Reach.
- Keyword research and ad copywriting: Conduct in-depth keyword research, optimize ad copy, and ensure all campaigns are aligned with overall marketing goals, offers and initiatives.
- Bid management and budget optimization: Develop bidding strategies to maximize return on ad spend (ROAS) while staying within campaign budgets. And manage complex budgets spread across multiple markets and LOBs.
- Cross-functional collaboration: Work closely with SEO, website, analytics and product teams to align paid and organic search strategies and ensure cohesive digital marketing efforts.
- Performance analysis and reporting: Use tools like Google Analytics and CRM platforms to track campaign performance, generate reports, and provide actionable insights to stakeholders.
- A/B testing and experimentation: Implement continuous testing frameworks for ad creatives, landing pages, and bidding strategies to improve campaign performance.
- Vendor and partner management: Direct management of SEM/Digital agency. Manage relationships with third-party vendors, including technology partners, to ensure campaigns are executed effectively.
- Stay updated on industry trends: Monitor and analyze trends, algorithm changes, and competitive landscapes to keep campaigns competitive and innovative.
- Oversee and develop 2 direct reports: Direct 2 individuals in helping to execute all paid digital activations across all Lines of Business
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or related field.
- 5 years of experience in managing paid search and digital campaigns, with a proven track record of driving growth and improving performance.
- Proficiency in Google Ads (all formats), Meta and other similar platforms
- Strong analytical skills with experience in tracking KPIs, reporting, and budget management.
- Experience working with CRM platforms and marketing automation tools.
- Excellent communication and collaboration skills, with the ability to work across departments and present findings to leadership.
- Strong organizational and project management skills with attention to detail.
**Preferred Qualifications**:
- Experience in the HVAC or home services industry is a plus.
- Certifications in Google Ads, Google Analytics, or similar digital marketing tools.
About Reliance
Reliance is the industry leader in providing home comfort solutions and we do just that in over 2 million customer homes across North America. Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Reliance is a $1 Billion business with 2,600 team members and we’re growing We’re proud to be recognized as one of Canada’s 10 Most Admired Corporate Cultures. It's our team members and their relentless focus on the business, each other, and our customers that makes us great.
-
Digital Marketing Account Lead
3 weeks ago
Toronto, Canada Goose Digital Full time**TASKS, DUTIES, AND RESPONSIBILITIES** The Digital Marketing Account Lead is an intermediate role on the Account Services Team charged with delivering the value proposition of the agency on a day-to-day basis. The primary responsibility of this position is to own a portfolio of Customers, developing strong relationships by helping them identify and execute...
-
Senior Client Success Lead
2 days ago
Toronto, Ontario, Canada #paid Full timeAbout UsAt #paid, we empower creators to do what they love – create. Our marketplace connects vetted creators with iconic brands, fostering authentic collaborations that drive real business results. We've built a seamless platform solving big challenges in the creator ecosystem, from fair pricing to algorithmic matching and content usage rights.We're...
-
Director - Digital Paid Media
7 hours ago
Toronto, Canada IFG - International Financial Group Full timeOur client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto. As the Director of Digital Paid Media, you will: Lead a dynamic team of up to 20 paid...
-
Director - Digital Paid Media
15 hours ago
Toronto, Ontario, Canada IFG - International Financial Group Full timeOur client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto. As the Director of Digital Paid Media, you will: Lead a dynamic team of up to 20...
-
Director - Digital Paid Media
12 hours ago
toronto, Canada IFG - International Financial Group Full timeOur client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.As the Director of Digital Paid Media, you will:Lead a dynamic team of up to 20 paid...
-
Director - Digital Paid Media
5 hours ago
Toronto, Canada IFG - International Financial Group Full timeOur client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.As the Director of Digital Paid Media, you will:Lead a dynamic team of up to 20 paid...
-
Director - Digital Paid Media
5 hours ago
Toronto, Canada IFG - International Financial Group Full timeOur client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto. As the Director of Digital Paid Media, you will: Lead a dynamic team of up to 20...
-
Digital Transformation Lead
2 days ago
Toronto, Ontario, Canada TAO Digital Solutions Full timeJob DescriptionThis is an exciting opportunity to join our team as a Digital Transformation Lead. The successful candidate will lead business change initiatives, leveraging their expertise in delivery frameworks and technical knowledge to advance technology solutions.Responsibilities:Lead Discovery/Intake stages for business change initiativesDevelop...
-
Director - Digital Paid Media
13 hours ago
Toronto, ON, Canada IFG - International Financial Group Full timeOur client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto. As the Director of Digital Paid Media, you will: Lead a dynamic team of up to 20...
-
Director - Digital Paid Media
2 hours ago
Toronto, ON, Canada IFG - International Financial Group Full timeOur client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto. As the Director of Digital Paid Media, you will: Lead a dynamic team of up to 20...
-
Manager, Digital Paid Media
4 weeks ago
Toronto, Canada Development Counsellors International Full timeAt DCI, our purpose is to elevate the lives of people living, traveling and working in the places we serve by engaging our passions for travel, exploring new cultures, and doing good. Sounds pretty cool, yes? Great, because we’re looking for a Digital Paid Media Manager to join our “place marketing” agency in either Canada, Denver or NYC. Not located...
-
Digital Media Specialist
4 weeks ago
Toronto, Canada Dac Group Full timeLocation: Toronto, ON Type: Full Time Leading digital performance marketing agency seeks a Digital Media Specialist (Paid Media) Do you have the **enthusiasm** to rise to each challenge, the **execution** to drive outrageous performance, the **curiosity** to continually expand your knowledge, and the **courage** to propose original solutions to perplexing...
-
Digital Media Specialist
4 weeks ago
Toronto, Canada DAC Group Full timeLeading digital performance marketing agency seeks a Digital Media Specialist (Paid Media) Do you have the **enthusiasm** to rise to each challenge, the **execution** to drive outrageous performance, the **curiosity** to continually expand your knowledge, and the **courage** to propose original solutions to perplexing problems? Then you may have just found...
-
Director - Digital Paid Media
5 hours ago
Toronto, Ontario, C6A, Ontario, Canada IFG - International Financial Group Full timeOur client, a Top 5 bank in Canada is looking to hire a Director - Digital Paid Media to lead their in-house agency model for an initial 12 Month contract with a high possibility of extension and conversion. This role is 1-2 days a week in the office in downtown Toronto.As the Director of Digital Paid Media, you will:Lead a dynamic team of up to 20 paid...
-
Paid Search Team Lead
12 hours ago
Toronto, Ontario, Canada OMD Canada Full timeAbout the Role:As a Paid Search Team Lead at OMD Canada, you will be responsible for leading a team of experts in paid search advertising. The role requires strong leadership and management skills, as well as a deep understanding of digital advertising.Key Responsibilities:Lead a team to manage and optimize paid search campaigns across various...
-
Senior Client Success Manager
3 weeks ago
Toronto, Canada #paid Full timeAbout Us At #paid, we’re on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world’s most iconic brands, like McDonald’s, Samsung, and Disney, fostering authentic collaborations that drive real business results. We’ve built a marketplace that solves big challenges in the creator...
-
Director, Digital Paid Media
5 days ago
Toronto, Canada Randstad Canada Full timeWe are working with a client in the banking industry to help them find a Senior Manager of Paid Media to join their team for a 12-month hybrid contract.The Digital Paid Media team, part of the Digital Commerce division, is an in-house group responsible for executing high-impact digital performance marketing campaigns across Programmatic, Search, and Social...
-
Senior Client Success Manager
3 days ago
Toronto, Ontario, Canada #paid Full timeAbout UsAt #paid, we're on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world's most iconic brands, like McDonald's, Samsung, and Disney, fostering authentic collaborations that drive real business results. We've built a marketplace that solves big challenges in the creator ecosystem,...
-
Analyst Paid Digital Media
3 weeks ago
Toronto, Canada Air Canada Full time**Description** **Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.** Air Canada is looking for an Analyst, Paid Digital Media to support the monitoring, reporting &...
-
Director, Digital Paid Media
24 hours ago
Toronto, Ontario, Canada Randstad Canada Full timeWe are working with a client in the banking industry to help them find a Senior Manager of Paid Media to join their team for a 12-month hybrid contract.The Digital Paid Media team, part of the Digital Commerce division, is an in-house group responsible for executing high-impact digital performance marketing campaigns across Programmatic, Search, and Social...
