Field Marketing Manager- Bilingual French

2 weeks ago

Toronto, Canada SAP Full time

**We help the world run better**

The** Field Marketing Manager** will help to drive the go-to-market strategy for the Canadian and US Small, Mid-sized business segments. This will involve developing and delivering marketing plans to support demand generation activities, vertical segment analysis and focused marketing programs for new business in these segments. This is a bilingual role and will help drive the French-Canadian marketing strategy.

The role will be responsible for understanding overall business goals and be closely aligned to Senior Field Marketing Managers overall strategic direction. In addition, this role will work collaboratively with other FMSs as well as broader teams to successfully plan, coordinate, launch and measure marketing programs to meet those goals.

This position works closely with Market Development, Regional Sales, Marketing Operations, Digital Marketing and Corporate Marketing to drive functional alignment and measure marketing and sales pipeline.

**Responsibilities**:

- Execute the North American demand generation strategy for new business.
- Contribute to the digital advertising and website strategy including paid digital and social to drive leads into the SDR team - with a focus on French campaigns.
- Interlock with corporate, SAP Marketing and local marketing to promote and support programs, web content, collateral, white papers, and case studies.
- Oversee the projects that improve the customer journey digital experience to ensure they continually evolve and develop with the needs of the business.
- Build and maintain effective communication and relationships with multiple internal stakeholders and external agencies.
- Liaise with operational team for ongoing web updates and optimization of the site.
- Provide support and direction on the creation of marketing materials and programs across all segments.
- Manage and adhere to budgets by taking responsibility for tracking, monitoring and reporting marketing spend in line with finance team requirements
- Report on results via key analytical tools providing metrics and comparing against benchmarks, response and conversion rates and pipeline.
- Analyze data for trends & corresponding actions on all pipeline channels
- Juggle multiple projects in a dynamic, high-pressure environment
- Be aware of, and comply with, all corporate policies

**Education, Experience and Training required**:

- Degree level education with 3-5 years marketing experience in B2B marketing.
- Experience creating and implementing proven successful, demand creation, lead nurturing and pipeline acceleration programs.
- Must be able to work independently, deliver exceptional materials to support role (e.g. sales training & marketing materials) within tight timeframes.
- Broad business acumen: ability to interpret and utilize industry information to analyze opportunities
- Must be extremely organized and detail-oriented with strong project management skills
- Demonstrated track record of successful defining, launching and execution of various marketing activities with excellent results
- Bilingual (French | English)

**Job Specific Specialized Knowledge & Skills**:

- Strong communication and interpersonal skills and ability to work with different personalities
- Uses professional concepts and company policies to solve a wide range of difficult problems in imaginative and practical ways
- Action oriented and independent
- Experience dealing with ambiguity
- Flexibility and willingness to work on a broad variety of tasks
- Willingness and ability to accommodate meetings in different time zones
- Willingness to work from time to time over extended hours in order to achieve goals set by immediate manager and demanded by key customers
- Bilingual (French | English)

**Critical Performance Competencies**:

- Builds and maintains trusting relationships with associates and internal customers
- Effectively transfers thoughts and expresses ideas using speech, and listening skills to influences others and gain support
- Adjusts to new, different, or changing requirements
- Listens with objectivity and checks for understanding
- Persists despite obstacles and opposition or set backs
- Competitive, high achiever
- Holds self-accountable for results
- Conveys a sense of urgency and drives issues to closure

**Working hours**:

- 40+ hours per week will typically be necessary to accomplish performance objectives and to provide satisfactory job presence and/or responsiveness
- Flexibility as to the specific working hours may be required or available

**We build breakthroughs together**

**We win with inclusion**

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence

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