Digital Marketing Manager

4 months ago

Toronto, Canada Elite Sports Tours Inc. Full time

**Elite Sports Tours - Digital Marketing Manager**

Elite Sports Tours is seeking an experienced digital marketer to support our organization's marketing channels. In this role, you will help optimize and innovate in this critical area of our digital marketing portfolio. This is an incredible opportunity for a sports enthusiast to join a rapidly growing business in the sports travel industry.

You will be a major contributor to the growth marketing function and supporting Elite Sports Tours marketing initiatives through various channels. The Digital Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for our organization with a focus of attracting potential customers and retain existing ones.

Previous experience in the Travel Industry is an asset. Knowledge of the Sports industry is a must. We are looking for someone with a passion for sports and travel, who can come in and lead our digital marketing efforts in a growing industry.

**Key Responsibilities**:

- Manage and coordinate the day-to-day execution of all digital marketing initiatives and activities.
- Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms.
- Manage and optimize digital advertising campaigns, including Google Ads and social media ads.
- Create engaging content for the company's website, blog, and social media channels.
- Monitor and analyze website analytics, social media metrics, and online customer feedback to improve marketing efforts.
- Work within the overall marketing strategy and assist in strategy development according to analytical findings.
- Responsible for helping to plan, develop, and implement of all the brand’s marketing strategies, and marketing communication, both internal and external and measuring success. Including all Social Media Platforms, Newsletters, Ad Campaigns etc.
- Work with other members of the marketing, operations, and creative teams and coordinate with other departments in the company to achieve marketing goals and successfully execute marketing initiatives.
- Produce marketing reports and provide actionable insights.
- Report on marketing data, using data and measurable KPIs.
- Manage annual marketing budgets and expenses by monitoring each campaign and initiative against proposed budget.
- Ensure campaigns and other marketing initiatives meet marketing objectives by analyzing results and reporting on findings.
- Conduct general market research to keep up to date on trends and competitor’s marketing movements.
- Manage brand reputation through our platform by ensuring processes are being followed and reviews and comments are being handled in an appropriate and timely fashion on Google and Facebook
- Collaborate with b2b teams in support of all their marketing requirements, owning and project managing committed deliverables from development through to delivery.
- Ensure critical timelines are met and teams are kept updated and informed; respond to internal demands for marketing material and information.
- Various administrative duties as required.

**Required Skills and Qualifications**:

- Post-secondary education in Marketing, Business Administration, or a similar program.
- 3 - 5 years of relevant work experience
- Experience with managing digital media; knowledgeable with digital marketing principles and techniques including AdWords, SEO, organic search, data analytics and all aspects of social media (Instagram, X, TikTok, YouTube, Facebook Etc.)
- Product / UX Design.
- Comfort with data, metrics, and analytics; proven ability to examine and interpret data into actionable insights.
- Proficiency in MS Office Suite (Word, Excel, PowerPoint, Outlook, Teams)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premier Pro, After Affects Etc.)
- Content Marketing, Video Marketing, Social Media Marketing

Please provide a portfolio of previous work in addition to your resume.

**Salary**: $50,000.00-$80,000.00 per year

Flexible Language Requirement:

- French not required

Schedule:

- Day shift
- Monday to Friday

Application question(s):
**Experience**:

- Digital marketing: 3 years (required)
- Marketing: 3 years (required)

Work Location: Hybrid remote in Toronto, ON M5A 0K9

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