Communications Advisor, Dplm

2 weeks ago

Toronto, Canada SickKids Full time

**About SickKids**:
Dedicated exclusively to children and their families, The Hospital for Sick Children (SickKids) is one of the largest and most respected paediatric healthcare centres in the world. As innovators in child health, we lead and partner to improve the health of children through the integration of healthcare, leading-edge research and education. Our reputation would not have been built - nor could it be maintained - without the skills, knowledge and experience of the extraordinary people who come to work here every day. SickKids is committed to ongoing learning and development, and features a caring and supportive work environment that combines exceptionally high standards of practice.

When you join SickKids, you become part of our community. We share a commitment and determination to fulfill our vision of _Healthier Children. A Better World_.

Don’t miss out on the opportunity to work alongside the world’s best in paediatric healthcare.

**Position Description**:
The Communications Marketing Advisor for the SicKKids Department of Paediatric Laboratory Medicine (DPLM) is a project planner and implementer, gifted writer and team player with sound knowledge of graphic and web design, who has a proven ability to independently manage multiple files in a creative, efficient manner. The individual will work with DPLM leadership, contributing to the implementation of a range of internal and external marketing communications activities to increase awareness of the activities and services offered by DPLM and support business development activities to market innovative diagnostic test to external clients. The Department of Paediatric Laboratory Medicine (DPLM) at SickKids is a leading, world-class facility working towards reducing the impact of childhood illness by quickly providing diagnoses that lead to early selection of best treatment options. DPLM is a valuable and integral part of the SickKids team, generating original research and providing timely, specialized diagnostic services for health-care providers in Canada and around the world. The department includes five divisions: Clinical Biochemistry, Genome Diagnostics, Haematopathology, Microbiology, Pathology.

**Role Description**
- Develop and carry out communications activities that increase understanding of the mandate and activities of SickKids DPLM
- Liaise with SickKids Communications and Public Affairs to ensure communications efforts are coordinated and meet organizational standards
- Lead in the development of a DPLM specific communications plan
- Design and draft DPLM communication material including a monthly DPLM newsletter, departmental dashboards and infographics, blogs, reports and social media content.
- Work with the Director of Business Development to develop a comprehensive marketing plan to increase referred-in diagnostic test volumes.
- Design and develop a tool kit of promotional assets for high value referred in DPLM diagnostic tests that link to the DPLM web page.
- Manage development and quality assurance for DPLM web content, ensuring SickKids style, branding and content guidelines.
- Work with the DPLM Education Committee to support the planning and execution of internal and externally facing events.

**Role Requirements**
- Degree/diploma in Communications; Marketing or a related area is required.
- Significant communications or marketing experience, preferably in a health-care setting.
- 3-5 years’ experience in a relevant role.
- Must have applied knowledge in developing marketing and promotional materials, branding, articles and web stories.
- Knowledge of government (municipal, provincial and federal) and role in the health care system, knowledge of health science, biotechnology or laboratory services an asset
- Familiarity and understanding of branding, graphic design and website development.
- Demonstrated ability to identify and create compelling, engaging and innovative digital content for both social media and web sites.
- Strong organizational skills with proven ability to manage multiple projects simultaneously.
- Hands-on experience with event planning and project management.
- Ability to manage multiple interested parties and balance competing interests.

**Our Commitment to Diversity**:
The children and families we care for are from a variety of communities, and so are our employees. We welcome and encourage everyone to join our organization and be part of our team.

Thank you for your interest in joining SickKids. Only those applicants selected for an interview will be contacted. In accordance with our Hospital policy, employment at SickKids is conditional upon the Hospital’s receipt of all necessary documentation.

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