Regional Marketing Manager, Central Alberta and

2 weeks ago

Edmonton, Canada Rohit Group of Companies Full time

**Regional Marketing Manager, Central Alberta and Ontario**

Reporting to a directly to the Vice President of Marketing, this role serves as the single point of marketing accountability for Central Alberta and Ontario that they manage, oversee staff, budget allocation and management, tactical planning and delivery, strategic partnerships, and service innovation as it relates to marketing. This role will work directly with the Executive Vice President, Vice President(s), and operational staff within their assigned regions and division, as well as with various vendors to realize tactical delivery. This role is located in Edmonton.

**What will you do?**

Leading tactical marketing within Central Alberta and Ontario, this position will be responsible for:
**Research and Analysis**
- Scoping, implementing, and delivering market analysis to better understand industry trends, competitor positions and marketability impacts.
- Designing, developing, and conducting consumer analysis, to identify consumer trends, profiles and preferences that will influence key regional decisions.
- Leading tracking, analysis and performance reporting of campaign and web analytics.
- Engaging in descriptive and predictive data analysis working with competitor, customer, operational and financial data.

**Brand Activation**
- Leading the development and implementation of brand activation plans.
- Managing storytelling and expression of the brand to extend reach and impact.
- Collaborating with the Interactive and Design Coordinator/Partner in terms of brand planning, positioning, visual design, and experience.

**Digital Marketing**
- Collaboratively supporting websites under the division, including researching, creating, and publishing website content.
- Working with the Digital Marketing Specialist/Partner, engaging in search engine optimization activities, including competitor analysis, search word assessment, keyword content integration, Google AdWords campaign management, A/B testing, and other activities.
- Overseeing and managing social media platforms, content, and performance.
- Collaborating with agencies to design and effectively execute channel strategy and media buying; dynamically minimizing cost and maximizing outcome.
- Monitoring and responding to customer online reviews.

**Traditional, Out of Home and Sponsorship Marketing**
- Providing tactical support to sales teams in terms of marketing collateral, brand/product messaging, event coordination /attendance, client engagement, and other activities.
- Leading the tactical approach and execution of on-site signage.
- Working with industry publications and news media outlets to roll out earned and paid media.
- Orchestrating geo-targeted out-of-home campaign planning and execution.
- Pursuing amenity and building sponsorship naming rights.

**Tactical Planning and Management**
- Creating and managing implementation of marketing plans.
- Developing and actively managing marketing budgets by project, as well as quarterly period.
- When required, providing tactical planning and delivery to other regions and divisions.

**Creative and Production Orchestration**
- Receiving direction from the Interactive and Design Coordinator and partnering with creative specialists, including creative directors, art directors, artists, designers, illustrators, photographers, typographers, and traffic managers.
- Providing business, brand, and creative direction, including scoping of work.
- Reviewing and co-approving project quotes, proofs, and phases of project delivery through pre
- and post-production.
- Vendor (agency) and contract management.
- Co-managing and maintaining digital assets and libraries.

**Staff Supervision**
- Where applicable to the region, supervising staff, such as a Senior Regional Marketing Coordinator, which includes:

- Leading performance management and review activities.
- Providing direction in terms of annual / quarterly / monthly goals.
- Coaching and orchestrating staff development planning.
- Approving time and staff expenditures.
- Supporting recruitment activities.

**Service Innovation**
- Researching, designing, and engaging in experimentation to introduce new marketing services, maximize impact and/or drive efficiency.
- Overseeing and supporting special projects being conducted within the division, in other divisions or corporately.
- Other duties as needed

**Position Success Indicators**

Success indicators for this position, include the extent that:

- Marketing is driving monetary outcomes for Central Alberta and Ontario.
- The individual is well integrated within the business and priorities.
- Marketing budgets are effectively developed, managed, and reported.
- Direct reports are performing, engaged, and developed across Central Alberta and Ontario.
- Objectives and strategies for Central Alberta and Ontario are realized.
- Regional and division-wide marketing projects and initiatives are supported.

**What do we look for?**
- Completion of a

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