Digital Marketing Coordinator
2 weeks ago
**Drive for Excellence**
Looking to join a fast-paced and an ever expanding organization? Be a part of our dynamic team at **Performance Auto Group**
Our Marketing team is currently seeking to fill a **Digital Marketing Coordinator **position to join their super savvy, high paced Marketing team.
Our Digital Marketing Coordinators support the regional marketing team by taking primary responsibility for our web presence across all dealerships, and providing additional digital marketing support to the Marketing Strategist - GTA region.
This is a highly collaborative position, similar to working in a web role at a creative agency. Team members contribute their energy and ideas to campaigns, and devote their particular area of expertise to the execution.
Our ideal digital marketing coordinator is on top of important trends, organized and thorough with content management, has light front-end web programming skills, is a ninja with research and reporting tools, and is a creative thinker who can find unique solutions to marketing issues.
**About Us**
Performance Auto Group, is a leading automotive group, whose purpose is to be the preferred automotive group by fostering fair and respectful relationships that positively impact our team, customers, partners, and communities. Our core values as an organization are the principles we were built on that guide us today:
- **Great Experience**: Every customer is entitled to a great experience**Integrity**: We are honest and transparent in our actions**Diversity**: We are stronger through the inclusion of people, brands and ideas**Innovation**: We passionately embrace opportunities for new and continuous improvements**Empowerment**: We encourage and support our people in taking initiative**Giving Back**:We positively impact the communities in which we live, work and raise families
**Here’s what you’ll deliver**:
- Leads the ongoing evolution of our dealership websites, which includes taking ownership of content, developing campaign landing pages, and contributing javascript code and CSS where needed;- Ensures web content is up to date, search engine friendly, correctly targeted and optimized for multiple devices;- Assists with the development and execution of digital marketing campaigns, working with other team members to execute;- Prepares tracking codes and manages pixels;- Actively engages with analytics and reporting tools to drive improvements to campaign and overall website metrics;-
- Assists with the development of targeted customer lists using our in-house software;- Actively participates in team meetings to better integrate marketing opportunities, and make recommendations to improve the look and feel of projects;- Other duties as assigned.
**What you need to succeed**:
- Undergraduate degree in a related field or significant directly related experience.- 1-3 years of experience in a similar role is preferred.- Automotive knowledge/ experience is considered an asset.- Savvy and up-to-date with current digital marketing practices.- Excellent foundation in HTML5, PHP CSS, Javascript languages, and expertise in UX design.- Experience working with web development platforms/ content management software.- Proficiency and understanding of Google Webmaster tools.- Experience with Google Analytics, and web master tools and other tracking and reporting tools.- Strong attention to detail, excellent organizational and project management skills.- Driven yet collaborative - works well in an engaged, busy team environment.- Proactive, organized, and results driven.- Proficient verbal and written communication skills.- May be required to work on Saturday as per business needs.- Knowledge of local SEO is an asset.
**What’s in it for you?**- Excellent management support and guidance- Opportunities through our Internal career mobility program- Access to health, dental and vision insurance- Disability, critical illness and life insurance for the unexpected- Our Employee Assistance Plan (EAP) for you and your family's wellness- Discount on vehicles, service and parts for you and your family- Discounts to retailers and service providers across the country- Free and engaging employee events- Did we mention we love giving back to our communities?
**This compensation range will be based on knowledge and experience**
**Job Type**: Full Time - Permanent
**Salary**: $48,000 - $55,000 per year
**Performance Auto Group is a leading automotive company in Southern Ontario with over 1900 employees, 23 brands and 42 locations in Brampton, Brantford, Bolton, Grimsby, Mississauga, Orangeville, St. Catharines, Huntsville and Toronto. Performance Auto Group also includes AutoPlanet Direct, Ontario's largest indoor used car showroom.
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