Marketing Strategy Expert

2 weeks ago

Calgary, Canada ABM College Full time

**About Us**:
ABM College is one of the leading career training institutions in Alberta, Manitoba and Ontario. Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill-set to meet employment market demands.

**Job Summary**:
**Key Responsibilities**:

- Develop and implement marketing plans and campaigns that align with the college's strategic goals.
- Oversee the creation of marketing materials, including brochures, newsletters, advertisements, and digital content.
- Conduct market research to identify trends, opportunities, and competitive analysis.
- Collaborate with various departments to promote college programs, events, and achievements.
- Coordinate with external agencies and vendors for advertising, PR, and other marketing-related services.
- Analyze the effectiveness of marketing campaigns using data and analytics, providing reports and recommendations for improvement.
- Plan and manage the marketing budget to ensure cost-effective use of resources.
- Organize and participate in college events, open houses, and recruitment fairs to enhance visibility and engagement.

**Qualifications**:

- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree is preferred.
- A minimum of 5 years of marketing experience, with at least 3 years in the higher education sector, specifically in private colleges.
- Proven experience in developing and executing successful marketing strategies.
- Strong understanding of digital marketing, social media, and web analytics.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with diverse teams and manage multiple projects simultaneously.
- Creative thinking and problem-solving skills.
- Strong organizational and time management abilities.

Pay: $25.00-$35.00 per hour

Expected hours: 40 per week

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- RRSP match

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

Work Location: In person

Expected start date: 2024-07-01

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