Student Recruitment Marketer-europe

2 months ago

Vancouver, Canada VanWest College Full time

VanWest College is looking for a Full-time Regional Student Recruitment Marketer for European Students.

**Duties**:

- Communicate regularly with Directors to receive assignments and updates on priorities and to report on/review current projects/issues;
- Prepare annual marketing budget and marketing strategy in consultation with Marketing Director;
- Organizing and attending International education fairs or agent fairs in order to recruit new students and new agents according to assigned markets;
- Liaise with both local and international student recruitment agencies and associations;
- Plan/attend/follow up on agent visits according to assigned markets;
- Handle a full cycle of student enrollments and follow-ups;
- Review program price and gross margin goals for existing programs annually and establish new program pricing;
- Responsible for developing promotional materials like contents of brochures and website, newsletters, and agent manual for college programs and services special promotional offerings and gifts according to assigned markets;
- Develop/organize/support summer and winter programs as well as customized programs requested by agents, in consultation with the Marketing Director;
- Research (or delegate research) and analyze current information on the industry and competitors;
- Maintain and update marketing database, agent contracts and agent information, ensure that agents have all relevant updated promotional material;
- Provide assistance to other departments as needed. Communicate to relevant staff regarding issues;
- Ensure that VanWest College pursues a policy of high student and agent satisfaction;
- Provide information and orientation when needed to students, “walk-ins”, agents and visitors;
- Communicate clearly and concisely with agents, students, partners and co-workers on a regular basis;
- Provide English translation for student survey and any student and agent inquiries if needed;
- Acts as a liaison regarding admissions with the Admission's Office, the Administrative staff, and teachers with respect to mutual interests pertaining to admission to the College;
- Work with Marketing Directors to meet annual recruitment targets for VanWest College, delivered through multiple channels;
- Schedule and follow up on trial lessons by meeting with prospective students and providing feedback to agents who refer these students to VanWest College;
- Handle student concerns in consultation with Marketing, Academic and Operations Directors.
- Keep a confidential record of meetings;
- Attend staff meetings and provide updates on marketing activities;
- Maintain company confidentiality and professionalism.

**Qualification**:

- Minimum 2 years of Sales or Marketing Experience
- Experience in working at language schools preferred.
- Experience in working at student recruitment agencies preferred.
- Degree or Diploma in Business Marketing or a related field preferred.
- Proficient in spoken and written** **in English.**:

- Proficient to communicate in **a language other than English is a must**.
- Prepare, organize and deliver presentations effectively.
- Knowledge of other cultures and languages.
- Strong written and oral communication skills.

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