Marketing Associate

3 weeks ago

SainteAnnedeBellevue, Canada ITM Instruments Full time

There are many benefits to joining the ITM family We offer an extensive benefits package, that includes, health and dental care. Also included are life and disability insurances and an employee wellness program. We have on-site parking and a gym in our Montreal office. There are many company events that contribute to an excellent team environment

Job purpose:
**Responsibilities**:

- Collaborate with the Marketing Manager to:

- Establish marketing plans and strategies for various efforts.
- Establish a marketing efforts calendar as well as production plans and timelines.
- Establish marketing strategies together for our many brands and manage the budgets.
- Establish standards for our product content templates and such.
- Manage our online reputation (what people are saying about us and how we should handle and respond).
- Establish and implement strategy for video marketing efforts.
- Coordinate our Bonus Content and Video programs (with both our the Content and Design teams).
- Copywriting for various marketing projects, including: eblasts, webinars, social media posts, ads, contests, bonus content, videos, etc.
- Copywriting for online category shorts, brand stores, industry stores, etc.
- Participate as a member of our in-house SEO team to establish and implement various strategies to continuously work towards improving our organic traffic.
- Review and analyze various stats for all marketing effortswebinars, eblasts, websites, search, etcwhat are people doing on our websites/eblasts/etc and how can we use this to know what we can expand and/or improve on;
- Website searches, set up strategies and ad campaigns.
- Reference our marketing plan and budget to implement the necessary efforts from start to finish (from the plan to the launch and all the parts/steps in-between).
- Collaborate with our suppliers/vendors to establish, implement, and monitor marketing plans for participation in COOP and MDF programs.
- Create various marketing efforts using our various tools (Mailchimp, etc).
- Perform regular updates and audits on our websites to ensure information is accurate and up-to-date.

Depending on individual skill sets, you may be asked to carry out other duties, as are within your capabilities and level of responsibility, in order to meet the needs of the business. There are opportunities for additional training or courses as well opportunities to take on additional responsibilities and potential for advancement.

Experience/Qualifications:

- Post-secondary diploma or relevant experience Marketing.
- Great attention to detail and accuracy.
- Strong copywriting and copy-editing skills in English.
- Strong time management skills and ability to balance and easily shift priorities as needed.
- Excellent communication skills (both written and verbal).
- Ability to understand and follow instructions as well as an ability to take initiatives with an overall make things happen approach.
- Experience reviewing the work you produce as well as the work from others.
- Eagerness to learn and be an essential member of a dynamic team/company.
- Ability to work independently and within a team.

Assets:

- Print and web design experience.
- Knowledge/experience of SEO strategies and implementation.
- Experience in managing a production calendar.
- Experience collaborating with various teams to reach a goal.
- Knowledge/experience of Adobe CC.
- Knowledge/experience of HTML coding.
- Experience with Microsoft Excel.
- Strong copywriting and copy-editing skills in French.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- Profit sharing
- Wellness program

Schedule:

- 8 hour shift
- Monday to Friday

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