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Social Media

4 months ago

Toronto, Canada Sweat and Tonic Full time

**About Sweat and Tonic**

Sweat and Tonic (S&T) is Toronto's most innovative and exciting boutique fitness and wellness hub, offering the widest collection of expertly programmed Yoga, Pilates, HIIT, and Ride group fitness classes in Canada. We create a curated, immersive fitness experience for sweat enthusiasts to challenge their minds and bodies within a community that grows, succeeds, and celebrates together. With premium spa facilities, high-tech biohacking amenities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace, and event venue, inspires collaboration and innovation. Since opening in 2019, we've innovated and expanded our state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof - a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In 2023, we opened our first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and a new 25,000 sq.ft. immersive fitness & wellness hub in Toronto at The Well. This is a unique, once-in-a-lifetime opportunity to become a part of a passionate, dynamic team that is here to disrupt the fitness industry.

**About the Role**

**Primary Job Responsibilities**
- Be the voice of S&T across all social media platforms
- Develop S&T’s social media calendar and strategy to grow S&T’s brand presence and reach across all social media channels
- Work closely with cross-functional teams to strategically plan, manage, and execute the social content calendar by developing content concepts from ideas to completion
- Coordinate and engage with instructors and the S&T community to create content, including videos, reels, and photoshoots
- Identify industry trends and best practices through monitoring competitors, influencers, and other social media leaders to develop ideas and proactively manage S&T’s social media strategy
- Build relationships with key influencers, community members, and brand partners to increase awareness and engagement, and drive revenues
- Oversee S&T’s influencer program, including measuring results and driving its success
- Oversee community management across all channels, including engaging with our audience and responding to questions, comments, reviews, and other opportunities with speed and judgment
- Work and coordinate with brand partners, including organizing community events, activations, and social collaborations
- Measure and report on relevant weekly, monthly, and quarterly social media metrics, including recommendations to shift on strategy when required
- Administrative support, including but not limited to team onboarding, data entry, and marketing operations

**About You**
- Undergraduate degree - specialization in marketing, graphic communications, and/or PR preferred
- 3-5 years of working experience in organic and paid social media marketing, communications, influencer marketing, PR and/or related field
- Extensive experience with social media platforms, including Instagram, Facebook, Threads, TikTok, and LinkedIn
- Understanding of basic HTML, social media publishing tools, photo editing and blog publishing
- Understanding of social media metrics and reporting tools
- Understanding of SEO, paid social advertising (e.g. Meta Business Suite) and digital marketing best practices. Proficiency in GA4 and Google Ads are an asset.
- Experience in graphic design, specifically with the Adobe Creative Suite including InDesign, Illustrator and Photoshop
- Photography and videography skills are an asset
- Customer service oriented - passionate about problem solving and helping our community
- Exceptional written and verbal communication skills, including copywriting and creative writing
- Detail-oriented with a sharp eye for design
- Outstanding organizational and time management skills
- Ability to understand, interpret, and transform complex ideas and information into easy-to-understand, customer-centric marketing and communications
- Ability to manage multiple projects and deadlines, with flexibility to adapt quickly to meet the needs of the business
- Comfortable working with numbers, making sense of metrics, and using data to drive actionable insights
- Interest in fitness, health and wellness, and luxury brands

**Compensation & Benefits**
- $50,000 - $60,000 base salary dependent on experience
- Quarterly bonus incentive program
- Comprehensive health benefits
- Unlimited S&T membership for you and a loved one
- Annual salary appraisal
- 40% off at Sweat and Tonic shop
- 20% off at Tonic Bar
- Access to discounts at up to 5,000 retailers across Canada
- Employee Assistance Program
- Top-up parental leave
- Up to $2,500 tuition reimbursement annually

**Inclusion and Equal Opportunity Employment**

We are an equal-opportunity employer. In addition, we are committed to providing accommodations for applicants upon