Marketing Specialist

2 weeks ago

Winnipeg, Canada Global Drain Technologies Full time

Global Drain Technologies is a leading manufacturer of engineered drainage systems for the food and beverage industry, industrial facilities, and urban landscape projects.

Are you a Marketing geek? Are you passionate about marketing and communications? If yes, then we’ve got an amazing opportunity for you to join our Marketing team

The Marketing Specialist is responsible for helping execute our marketing strategic plan to promote our products and strengthen our brand presence. This position requires intermediate to advanced level technical ability with a range of marketing tools and technologies.

Choosing to work at Global Drain Technologies means you will be part of a high performing team of engaged specialists, motivated in expanding their potential in a rewarding culture. We offer competitive compensation, group benefits, profit sharing plan, RRSP contribution, vacation plan, flexible work environment that promotes a healthy work-life balance, professional growth and development opportunities.

As the award recipient of the Canadian Manufacturers & Exporters 2024 Emerging Award, Global Drain Technologies is carving its path as a future leader in Manitoba manufacturing.

**KEY RESPONSIBILITIES**

To succeed in this job, you must:

- Manage the improvement of web presence, brand management and identity of product portfolios through SEO strategies;
- Conduct keyword research and optimize ads for better performance on search engines and social media, coordinating efforts with internal and external partners as needed;
- Plan, script, film, and edit high-quality product videos and client success stories;
- Create and release product catalogs, infographics, white papers; collaborate with other team members if necessary;
- Manage paid media across LinkedIn, Google, Bing, and Meta to capture demand effectively, collaborating with both in-house teams and external vendors;
- Utilize CRM (Hubspot) to build and track ongoing campaigns, create online conversion structures, manage blog structures and monitor trends;
- Analyze and report performance success rate of all marketing campaigns;
- Assist in organizing, planning, and attend trade shows;
- Perform other job-related duties as assigned by the Director of Marketing.

**EDUCATION & EXPERIENCE**
- Post-secondary diploma or degree in Graphic Design, Marketing or a related field;
- A combination of education and experience may be considered;
- Three (3) years experience in marketing;
- Experience with media editing software, visual communication methods, web design and creation of digital content, including but not limited to social media, blogs, press releases, infographics, white papers and videos;
- Comprehensive knowledge of SEO;
- Ability to thrive in a fast paced evolving, high-volume environment;
- Strong communication skills including verbal and written;
- Strong organizational skills and attention to detail;
- Intermediate to advanced computer skills including use of Gmail, Google Docs, Sheets etc.
- Preferred_
- Adobe Creative Suite/ Photoshop/ InDesign / illustrator / Adobe Premiere;
- Experience with Customer Relationship Management Systems (Hubspot);
- Experience with paid media and platforms, LinkedIn / google / Bing / Meta;
- Familiar with Reporting tools, Google analytics / GSC.

Global Drain Technologies is committed to providing accessible employment opportunities. If you require an accommodation at any stage of the recruitment process please let us know.

Global Drain Technologies thanks all applicants, however only those selected for an interview will be contacted.

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