Digital Marketing Specialist

2 months ago

London, Canada adHOME Creative Inc. Full time

adHOME is looking for a driven individual to join our dynamic **full-service marketing agency in London, Ontario**. This position is for a role within our Digital Marketing team that is responsible for setting up and executing innovative digital marketing campaigns for a variety of clients. As a part of this team, the Digital Marketing Specialist position would champion paid social campaigns in addition to collaborating and monitoring all digital marketing tactics.

**Core Duties & Responsibilities**
- Stay current with social media and digital marketing trends and best practices
- Plan social media strategies for optimal content delivery
- Collaborate with our creative team to build ads that drive sales, leads and conversions
- Set targeting parameters to reach campaign goals and target audiences
- Manage campaigns and optimize on social media platforms (ie. Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIN)
- Monitor social media campaign budgets and continuously improve campaign efficiency
- Develop, manage, and publish content for all channels to help support campaign initiatives
- Manage relationships and communications with collaborators & influencers
- Critically analyze campaign report data in order to improve success and optimize real-time performance

**How will you fit into the team?**
- 3-4+ years experience of paid social media campaign buying and planning, setup, ongoing optimization, measurement & testing
- Data-driven approach to campaign management, by consistently testing various targeting strategies
- Demonstrated a strong understanding of media fundamentals including, reach/ frequency, consumer/market research, plan development, etc.
- Previous agency experience an asset
- High degree of initiative, self motivated and energetic individual
- Ability to work in a fast-paced, evolving environment
- Outstanding time and project management skills
- Excellent communication skills with the ability to work effectively with people at all levels - a team player
- Strong work ethic, sense of responsibility and confidentiality, with the ability to work independently
- Positive ‘can do’ attitude with a history of anticipating problems and proactively finding solutions

Deadline to apply: December 4, 2023.We thank all applicants for their interest, however, only those selected for an interview will be contacted. adHOME is an equal opportunity employer.

**Salary**: $45,000.00-$60,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Schedule:

- Monday to Friday

**Experience**:

- Google Ads: 2 years (preferred)
- Social media management: 2 years (preferred)

Work Location: Hybrid remote in London, ON

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