Marketing and Media Manager

4 days ago


Montréal, Canada Michael Kors Full time

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.

If you enjoy working in a creative, fast-paced environment, then we would love to hear from you

Who You Are:
Michael Kors is looking for an enthusiastic Marketing & Media Manager to join our marketing team and set out on an exciting journey with plenty of challenges A dynamic, collaborative personality, strong time management, organizational, interpersonal skills, and an ability to thrive in an entrepreneurial, fast-paced environment are a must. You are naturally business-minded, and you want to be part of a global luxury fashion brand with an ever-growing global presence. Then, this is the perfect role for you

The Marketing & Media Manager will lead the execution the Canadian organization’s Retail,

Wholesale, Brand, Event and Media strategy with the goal of developing awareness and

affinity, customer acquisition, retention as well as sales for our various channels of

business. The role includes a close collaboration with the Global head office in New

York, for retail efforts, brand partnerships, 360 initiatives and events.

What You’ll Do:
Marketing
- Partner with internal stakeholders to create and execute engaging initiatives and programs that leverage our key Holiday selling periods as well as evergreen
- Collaborate with the Canadian retail teams to understand objectives, KPI’s and

goals for marketing campaigns, programs and advertising activity aligns with

the business objectives.
- Partner with malls across Canada for inclusion in seasonal and yearly

marketing activity (digital and print).
- Responsible for briefing and submitting all artwork to the creative teams, project

managing all timelines, liaising with printers for quotes and final execution / shipping of materials to required parties.
- Develop best in class relationships with outside brands and firms for events, partnerships, and joint incentives to support special holidays and seasonal

moments.
- Ensure appropriate approvals from NY on all brand activity or events and partnerships.
- Monitor and report on competitor brand activity and alert the various teams on innovative industry news by creating overviews: identify, evaluate, recommend.
- Collaborate with the Canadian Brand Managers for Wholesale marketing needs to ensure seasonal materials are created and suit each partner.
- Partner with E-commerce, site merch, CRM and merch teams to be educated on seasonal buy information to drive key products in Marketing activities.
- Coordinate our brand’s philanthropic efforts as they relate to our 360 calendar

and Canadian retail stores.
- Manage and share a calendar of all marketing activity with the internal Canadian
- Partner with the CRM, Operations, Learning and Development and Retail Communications team closely to ensure brand retail marketing activity aligns with other planned initiatives and there are clear clientelling goals and measurement
- Create branded internal and external presentations and recaps for internal stakeholders on an ad hoc basis.
- Manage all local marketing budgets ensuring efficient spend of every dollar (responsible for partnering with finance on accruals, month and quarter end updates as well as intercompany chargebacks).
- Partner with the local Planning and Finance teams to recap various initiatives with concrete KPI data from various sources.

Media
- Manage and update annual strategy and budget.
- Present and adapt annual plan to internal and local teams.
- Creating seasonal and campaign briefs for activations.
- Sending briefs and RFPs to media partners.
- Briefing creative assets for campaigns.
- Coordinating tagging and tracking of campaigns.
- Mid-campaign optimizations with agency.
- Compile wrap reports and results.
- Maintaining relationships with media partners.
- Communicating upcoming campaigns to internal business, as well as wrap reports.
- Present and align on activations for campaigns with internal teams (leadership).

You’ll Need to Have:

- Bachelor’s Degree in a related field.
- Minimum 5 years of Marketing experience ideally in the retail industry.
- Ability to prioritize responsibilities in line with business objectives and brand moments.
- Ability to work in a fast-paced, “self-starter” environment.
- Flexibility and ability to work well under tight constraints during peak periods.
- Effective time-management, project management and strong organizational skills.
- Excellent attention to detail and budget management capabilities - strong

analytical and problem-solving skills.
- Ability to understand marketing data, industry trends as well as cultural moments

and summarize them in meaningful way for key stakeholders.
- Team-player with excellent relationship-building and communication skills.
- Excellent verbal and written communication skills in English.
- Proficiency in Microsoft Office (Outlook, Excel, Powerpoint).

We’d Love to See:

- Fash


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