Growth Marketing Manager

2 months ago

Vancouver, Canada Bench Accounting Full time

**What's Bench? **Visit Bench's latest news to see what's happening, and read what our customers have to say. You can also check us out in Medium, on our LinkedIn page, our Instagram, and our Life at Bench Blog.
We acknowledge that Bench is founded on the traditional, ancestral, and unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh _(Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations._

Businesses need to understand their financial performance, but for many smaller ones, this means a trade-off between managing their books and running their businesses.

Our mission is to help every business owner thrive, by providing financial insight and peace of mind in one seamless platform. From creatives to chiropractors, Bench helps thousands of small business owners and entrepreneurs master their financial lives. Because understanding your finances should be three things: simple, effortless, and affordable.

We're growing fast, and we're looking for exceptional people to join us on this incredible journey. Check out our culture guide to learn more about what it's like to work at Bench and read more about our business here
- **What does the Marketing team look like?**

**What's the role of a Growth Marketing Manager?**

**What you'll get up to**:

- You'll work directly with the performance marketing agency to manage and optimize campaigns to maximize impact, and align them with Bench's growth objectives.
- You'll measure and report on the performance of paid campaigns, and make strategic recommendations and decisions to enhance results and hit targets across channels. You'll also present results and recommendations directly to Senior Management.
- Guide and facilitate the creative process to ensure there's a constant stream of relevant, high-performing creative. This includes working directly with customers and influencers to develop new UGC ad creative that's aligned with our brand's positioning, voice, and goals. You'll also work closely with our internal design team on ad creative.
- Forecast paid targets in partnership with the performance marketing agency, finance, sales and marketing leadership.
- Plan and manage projects from start to finish, including budgeting, processes, resources, and timelines.
- Collaborate closely with the Conversion Rate Op and Experimentation team to run tests and optimize campaigns and landing pages.
- Build deep relationships and meet regularly with the sales team to keep a constant pulse on frontline feedback, using insights to improve campaign performance.

**To be successful in this role, you'll need to have**:

- 5-7 years of experience as a Growth Marketing Manager, Digital Marketing Manager, Performance Marketing Manager or equivalent role, working in-house for a brand. Experience in SaaS is a plus.
- You'll be a self-starter that thinks ahead: you'll identify what needs to be done before others ask and you'll know how to prioritize your work in real time.
- A high level of expertise with tools like: Google Ads, Meta Ads, Salesforce, Tableau, Heap
- Experience working directly with marketing agencies as a trusted, collaborative and delightful partner to work with.
- Strong communication and interpersonal skills, with the ability to present to and work directly with senior leadership.
- A resourceful and fearless approach to your work. You default to action and are unafraid to take risks in the spirit of driving results and change.
- Marketing experience beyond paid media, including direct experience or deep exposure to areas such as inbound/organic marketing, product marketing, and/or lifecycle marketing
- A curious mind that's motivated by digging into data, troubleshooting, and optimizing the customer journey from prospecting to sale.

**It could be an even better fit if you have**:

- Experience using Webflow
- Experience in SaaS and/or Fintech
- Google and Meta certifications
- Experience running ads across platforms like Reddit, Quora, Bing, LinkedIn
- Understanding of SEO and content best practices

**What you'll get**:

- At Bench we share information freely and openly whenever possible. The salary range for this role is $88,640-$105,000 per year, depending on experience.
- In addition, we offer an extended benefits package that includes paid vacation, paid flex days, stock option, and full health, dental, and vision.
- You'll get access to Inkblot Therapy's Employee and Family Assistance Program (EAP) that offers counseling and support, for you and family members, as well as professional development coaching, financial advice, legal advice and much more.
- Bench has a number of Affinity Groups - groups of people who have shared identities and experiences The purpose of these groups is to support underrepresented Benchmates and amplify their voices.
- If you live in BC's Lower Mainland, you have the opportunity to work at home or in our downtown office location, depending on you

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