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Brand Manager Fido

1 month ago

Toronto, Canada Rogers Communications Full time

Our Rogers Wireless team is growing We are looking for new team members that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do.

We know our customers rely on us to connect them to their families, friends, and what matters most. Through our three wireless brands - Rogers, Fido, and chatr - we are proud to offer Canadians value and choice on a variety of plans. As the market leader in 5G for both coverage and reliability and with our world class network that offers wireless connectivity from coast-to-coast-to-coast, we are paving the way for the future of innovation, providing the framework for new possibilities so that what’s impossible today, won’t be tomorrow.

At Rogers, your journey is filled with limitless possibilities; build the future you want with us.
Let’s make your possible.

Are you up for the challenge and the fun? If so, consider the following opportunity:
**Brand Manager, Conversion campaigns**

Are you passionate about brands that challenge the status quo? Are you continually searching for inspiration to understand how brands can increase their relevance with consumers? Do you have the motivation needed to take a brand to the next level and contribute to its transformation into a love brand in the next 2 years?

At Fido, we believe in encouraging people to embrace every opportunity that makes life an adventure in itself. Our mission is to provide our customers with the tools and technologies that enable them to keep in touch with the things they love, without breaking the bank.

**What you will be doing**:
**Lead the production of all Fido conversion campaigns (80%)**
- Execute integrated conversion campaigns targeting both customers and non-customers
- Brief, develop, and implement “always-on” targeted campaigns that get the right message to the right customer at the right time
- Manage the creation of communication materials aligned to customer segments and journey stages in collaboration with agencies, internal partners and providers, in both English and French
- Establish and lead execution of conversion media strategies and tactics to ensure a timely and successful campaign launch
- Strong understanding of campaign performance analytics and online to offline attribution models
- Manage the production process - working closely with internal, agency & production partners to meet deadlines
- Write agency briefs for the team’s projects
- Contribute to annual & quarterly brand strategy for owned product/portfolio

**Budget management and planning (15%)**
- Track media and production budget
- Contribute to budget planning and management to ensure optimal allocation of resources
- Contribute to the elaboration of yearly brand strategy and communications planning

**Strengthen the customer relationship (5%)**
- Collaborate in the strategic development of initiatives intended to strengthen the relationship with customers
- Help develop the relationships and activities with the agencies and providers
- Manage the relationships with internal agencies and partners

**What you have**:

- University degree, preferably in marketing or communications.
- At least 5 to 7 years of experience in the field of marketing with recognized ability in developing strategies and deploying 360 marketing campaigns.
- Excellent thoroughness and organization; able to manage a large number of projects simultaneously.
- Strong communication skills in French and English; able to establish relationships and to influence.
- Recognized ability in working as part of a team.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 800, Gauchetiere O, Bureau 4000-Place Bonaventure - Montreal(182), Montreal, QC
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 280749

Together, we'll make more possible, and these six shared values guide and define our work:

- Our people are at the heart of our success
- Our customers come first. They inspire everything we do
- We do what’s right, each and every day
- We believe in the power of new ideas
- We work as one team, with one vision
- We give back to our communities and protect our environment

Posting Notes: Corporate