Junior Media Buyer

7 months ago

Vancouver, Canada Lions Digital Studios Full time

**About the Company**

Welcome to Lions Digital Studios (LDS) - Pioneering the Future of Online Education At LDS, we're at the forefront of the digital learning revolution, partnering with the brightest entrepreneurs and educators to bring transformative educational experiences to life.

Our core operations revolve around cutting-edge technologies, mentorship, and guidance, including a proprietary AI system that redefines our partners' customers and sales processes.

At LDS, we believe in the power of education to change lives, and our mission is to empower learners worldwide with seamless and immersive learning experiences crafted by visionary minds.

**Role Summary**

Say goodbye to the monotonous grind of traditional media buying and hello to a role that combines the thrill of marketing with the precision of analytics. This role goes through a dynamic growth path, blending data-driven insights with creative strategy in a collaborative, buzz-worthy environment. This role is a chance to elevate from number-cruncher to a key player in campaign innovation and the entire offer team as a whole. If you're ready to step into a role where attitude and analysis make you an integral part of the process, then your search ends here.

**What You'll Do**
- Work with the creative department to ensure that ads meet the specifications of different advertising platforms;
- Analyze and identify areas where breakages are happening in terms of ads and collaborate with the creative team in addressing the issues;
- Setup, maintain and optimize funnels for landing pages through collaboration with Tech Leads;
- Conduct regular testing of multiple campaign ads to new audiences; at the same time, identify the best platform to run a successful ad;
- Present findings on a weekly performance meeting to ensure achievement of set goals;
- Utilize Ad tracking tools such as Hyros to manage day to day media buying activities;
- Research competitor ads and collaborate with the creative team in brainstorming, testing and creating new ads;
- Collaborate and coordinate with several team members such as the copywriters, videographers and profit centre managers in ensuring the success of posted ads;
- Performs other related duties as assigned.

**Who You Are**
- A passion for numbers and analytics who has the ability to dissect vast amounts of data, interpret metrics, and turn them into actionable insights;
- A meticulous eye for detail, ensuring precision in media planning and buying;
- A strategic thinker who builds the foresight to anticipate market trends and craft media strategies that align with broader campaign goals.;
- Comfortable with rapid changes in the media landscape and able to pivot strategies accordingly;
- A keen ability to work seamlessly with creatives and other team members from various disciplines;
- A continuous desire to learn and stay updated with the latest industry trends and techniques;
- A great, can-do demeanor that thrives in a team environment and contributes to a positive work culture.

**Qualifications**
- Must have a solid background in critical thinking and problem solving;
- Must be results and detail oriented and have great organizational skills;
- Great communication skills in writing, speaking, and active listening;
- Driven, motivated, and have a strong work ethic;
- Ability to work within a team environment, as well as independently, with mínimal supervision;
- Must be open to feedback and ongoing coaching.

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